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Week 21, 2005
THE BEST SELLERS (recent popular articles):

1) CNN/Global Office: Being nasty at work earns you more [Etre méchant au boulot rapporte.]
2) CNN/Global Office: End of an era for an American icon [Les gratte-ciel n'ont plus la côte, du moins aux Etats Unis.]
3) Slate/Food: The Way the Cookie Crumbles [La madeleine de Proust a-t-elle vraiment pu exister ? On teste les recettes.]
4) New York Post: Size doesn't matter [Les New-yorkais doivent se satisfaire de petits logements. Personnellement, moi qui vis dans 31 mètres carrés, je ne trouve pas un studio de 45 mètres carrés particulièrement rikiki.... 10 square feet = 0,9 mètres carrés]
5) The Economist: Euro visions [Qu'ont en commun l'Union européenne et le concours Eurovision de la chanson ?]

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THE REGULARS: Summary

6) Le texte plus abordable de la semaine/Kidzworld: Happy Mother's Day [La fête des mères a déjà eu lieu aux USA.]
7) Car Talk/The Puzzler: The princess and the three boxes [Un casse-tête. Encore une princesse à marier...]
8) Slate/Dear Prudence: Crazy driving wife etc [Conseils sur la vie sentimentale et la vie tout court. Cette semaine : Ma femme conduit comme une folle ; comment dire à ma mère que j'ai rencontré mon copain en ligne ; mon petit ami est le bébé de sa famille et ça se ressent.]
9) CNN/Global Office: End of an era for an American icon [Les gratte-ciel n'ont plus la côte, du moins aux Etats Unis.]

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THIS WEEK'S TEXTS

10 ) USA Today: The (frugal) graduate [Les jeunes diplômés ont du mal à assumer le fait qu'ils vont commencer la vie avec moins d'argent qu'ils connaissent chez papa maman.
11) Yahoo/AFP: No babies please, we're German [Dénatalité en Allemagne.
12) The New York Daily News: Custom stamps going postal [La poste américaine autorise la création de timbres personalisés.]
13) The Economist: French corporate governance [De plus en plus d'entreprises françaises séparent la fonction présidence du conseil et direction générale.]
14) The Economist: Package food [Innovation et manque d'innovation dans l'industrie alimentaire.]
15) Business Week: Does It Pay To Buy Organic? [Les produits bio peuvent valoir le coup]
16) Business Week/Street wise: When creative leases are a red flag [Parfois le recours au bail est un mauvais signe sur une entretrise.

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1) CNN/Global Office: Being nasty at work earns you more [Etre méchant au boulot rapporte.]
http://www.cnn.com/globaloffice

Being nasty at work earns you more
Wednesday, April 27, 2005 Posted: 1329 GMT (2129 HKT)

(CNN) -- Being a nice person in the office may not necessarily be a wise career move. If you want to increase your salary, research shows that you may have to do it by being cold, disagreeable and antagonistic at work rather than by being nice.

Not only do nice people finish last, they also finish poorer. And the more devious and grumpier you are in the office the more you are likely to earn, according to research published in the Journal of Economic Psychology.

The study by Ellen Nyhus from Adger University College in Norway and Empar Pons from the University of Valencia in Spain analyzed the earnings and personality traits of 3,000 people. They found that those who were friendly earn less than those who were not. According to the report: "Agreeableness has a negative association with wage, which indicates that helping other people is punished in the labor market."

Previously, economists thought that bosses were more likely to reward agreeable staff, since these employees respond positively to praise from managers. But the survey now shows that agreeable workers are less likely to push for more money or a promotion, because they are so pleasant. While those with "Machiavellian intelligence" -- the knowlege and ability to manipulate others -- also have the skills to manipulate their salary in a positive way. "It takes a different mentality to crush who ever is in your way to get somewhere," one businessman told CNN on the streets of New York.

The study's authors say that there is a chance that agreeable people do not demand higher wages. They also found that "agreeableness is significantly associated with lower wages for women," the theory being that they are more agreeable than men.

But not everyone CNN spoke to on the New York streets believed the results of the study. "I am not going to be less friendly or less agreeable to make more money," said one person. "The jerks go out the door. I think the nicer you are the universe compensates for it," said another.

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2) CNN/Global Office: End of an era for an American icon [Les gratte-ciel n'ont plus la côte, du moins aux Etats Unis.]
http://www.cnn.com/globaloffice

End of an era for an American icon
Wednesday, May 4, 2005 Posted: 1233 GMT (2033 HKT)

CHICAGO, Illinois (CNN) -- The era of the record-breaking American skyscraper is over, according to the firm of architects behind Chicago's Sears Tower, once the world's tallest building. The 442-meter (1,450-foot) Sears Tower, designed by Skidmore Owings and Merrill, has been the tallest building in North America since its completion in 1974. But since 1998 it has been surpassed in height by both the 452m (1,483ft) Petronas Towers in Kuala Lumpur, Malaysia, and the 509m (1,670ft) Taipei 101 building in Taiwan.

"I think that there was an era when tall was the equivalent of iconic and businesses wanted to demonstrate their prominence and power through the scale of their headquarters," said Skidmore partner Jeffrey McCarthy. "Today firms are more interested in branding their business by good design rather than by scale. There's less of an imperative to build tall, at least in the United States." The Freedom Tower, currently being built on the site of the devastated World Trade Center in Manhattan, will claim the title of tallest building in North America on its completion in 2008.

But McCarthy says the real battle to build the world's tallest building has moved eastwards. "We're seeing perhaps the same motives, the iconic motives or the prominence of tall buildings being more acceptable in the Middle East and China these days," he told CNN. Skidmore's latest blockbuster skyscraper is the Burj Dubai tower. While final measurements are still a trade secret, rumor has it that the new tower will scale new heights.

But Giles Worsley, architecture critic for the UK's Daily Telegraph newspaper, says tall buildings are ultimately just very expensive status symbols. "It's not about pure economics, it's about impressing," said Worsley. "It's about being noticed. You build a big tower, you get on postcards and you get on the news. It's more of a symbol than anything financially or economically essential."

That desire to be noticed can backfire on a company. Sears moved out of its tower back in 1993 because of financial problems and many companies are no longer willing to take a risk on high profile, high-cost monumental office buildings that might end up symbolizing a misguided invincibility.

Amid concerns over safety following the 9/11 terrorist attacks and a new emphasis on environmental sustainability, many companies in the U.S. are now choosing low-key campus-style headquarters, offering all the space of a skyscraper at a fraction of the cost. But McCarthy argues that re-locating to a campus can damage a company's ability to compete. "The campus is typically a very insular environment," he said. "It's introspective. Urban settings are much more outward looking. Even companies that are fairly secretive in their operations appreciate the importance of being in locations with their competitors."

Worsley believes a compromise, somewhere between the campus and the skyscraper, offers businesses the best of both worlds. "By the time the World Trade Center collapsed it was no longer a glamorous place to be; they were relatively cheap offices," he said. "Smart people had moved away into lower buildings. "If you want to build efficient offices, you build what are called 'groundscrapers' -- perhaps eight or 10 stories high -- they're the more practical, efficient way of actually using space."

But one look at the soaring skylines of Dubai or Shanghai proves that, in some parts of the world at least, prestige still comes before practicality.

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3) Slate/Food: The Way the Cookie Crumbles [La madeleine de Proust a-t-elle vraiment pu exister ? On teste les recettes.]
http://slate.msn.com/id/2116329
The Way the Cookie Crumbles: How much did Proust know about madeleines?
By Edmund Levin
Posted Wednesday, May 11, 2005, at 7:27 AM PT

The missing madeleine

Marcel Proust's madeleine is the cliché cookie—a highbrow reference that's penetrated pop culture. (Take the Sopranos episode in which Tony's Proustian madeleine is a slice of cappicola.) The great French author put madeleines on the map, and probably in our mouths, too. We surely have him to thank for those little packages at every Starbucks checkout.

But Proust left out one important detail: the recipe. And no one ever asked him for it.

Many cookbooks claim that you can reproduce Marcel Proust's magical madeleine in your own kitchen. But do any of the recipes yield the genuine article? I decided to reverse-engineer Proust's madeleine, using hints the author gives in Remembrance of Things Past, in an effort to find out.

In the renowned passage, the fleeting taste of this cake/cookie calls to life the world of the narrator's childhood in Belle Epoque France. For the attentive reader, the clues to The Recipe for The Madeleine are in the text:

She (Marcel's mother) sent for one of those squat plump little cakes called "petites madeleines," which look as though they had been molded in the fluted valve of a scallop shell … I raised to my lips a spoonful of the tea in which I had soaked a morsel of the cake. No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder ran through me and I stopped, intent upon the extraordinary thing that was happening to me. An exquisite pleasure invaded my senses …

And suddenly the memory revealed itself. The taste was that of the little piece of madeleine which on Sunday mornings at Combray … when I went to say good morning to her in her bedroom, my aunt Leonie used to give me, dipping it first in her own cup of tea or tisane …. and the whole of Combray and its surroundings, taking shape and solidity, sprang into being, town and garden alike, from my cup of tea.

What can we glean from this passage? Proust's madeleine was quite dry. It demanded not just a quick dunk, but immersion to "soften" it (according to the new translation by Lydia Davis, said to be the most accurate). And, you'll note, Marcel never bites the cookie. The memory surge is triggered by crumbs.

The Crumb Factor is the key to this culinary mystery. A close analysis of the text yields the following sequence: Marcel 1) breaks off and drops the morsel into the tea. 2) The madeleine piece then wholly or partially disintegrates during its immersion. 3) Marcel then fishes about with his spoon, yielding a spoonful of tea mixed with crumbs.

The question, then: What recipe would deliver this dry, extraordinary crumb-producer?

Modern food science gives clear guidelines. To make a cake less moist, you put in less moisture and less fat. That means less butter and fewer eggs. And less sugar, too. Sugar is "hygroscopic"—meaning it helps baked goods retain moisture—so you want to keep it to a minimum. Also high on the list of no-nos: resting the batter. Resting allows the flour to absorb the batter's liquid and results in a moister product.

Running through this list of Proustian baking "tips"—which reads more like a catalogue of baking "don'ts"—the great man's signature dish was beginning to sound less than appealing: a pathetic, parched product, not a buttery treat.

My criteria knocked many supposedly "authentic" recipes out of contention. In The Way To Cook, Julia Child touts hers as "presumably the true Madeleine from Commercy, the one Marcel Proust dipped in his tea." But she turns out to be an incorrigible batter rester. Not only that, she beats the flour into the egg and sugar mixture, a sure way to develop the flour's gluten and produce a denser, uncrumby madeleine.

Dining With Proust, a cookbook that re-creates dozens of dishes from Remembrance, is co-authored by Anne Borrel, founder of the Proust Museum in Illiers-Combray. But the book's recipe calls for resting the batter a full hour-and-a-half and, worst of all, includes honey, notorious for its hygroscopic properties.

I found two recipes that looked promising. In the Food Lover's Guide to Paris, French food expert Patricia Wells champions dry madeleines. "The best, freshest madeleine has a dry, almost dusty taste when eaten on its own," she tells us. Being soaked in tea is what brings it to life. The relatively low butter, sugar, and egg content in Wells' recipe gave me hope.

In The Making of a Cook, Madeleine Kamman traces her recipe's lineage back to the 18th century and maybe even to "Madeleine Paumier … the young girl who … presented the first known madeleines to King Louis XV of France." She is adamant that the flour be folded into the batter, not beaten, to avoid the dreaded gluten development. Neither a batter beater, nor a batter rester, she was my strongest candidate.

I pulled out my mother's old early-Julia Child-era imported madeleine molds and set to work.

My first batch of the Kamman madeleines came out of the oven smelling great but looking terrible. I picked up one of the misshapen blobs. Not much resemblance to Proust's "little scallop shell pastry, so richly sensual under its severe, religious fold." But was it a crumb-producer?

I broke off a piece, dropped it into a glass of tea, and waited a minute. I prodded the cookie with my spoon. Looking very closely I saw only two small bits at the bottom of the glass. I stirred again, and a couple more appeared. The crumb production was underwhelming.

A madeleine morsel, it turns out, is a hardy little customer. Protected by a lightly browned layer, it does not disintegrate. Close examination revealed that it doesn't truly "soften," but absorbs liquid like a sponge, retaining its structural integrity. The locus of crumb production is confined to the narrow, exposed lens-shaped surface at the break-off line.

Would another recipe yield more Proustian results? Patricia Wells' fared no better. (Except, perhaps, in terms of taste. Her madeleines, supposedly "dry, dusty" tea-soaker-uppers, were delicious on their own. Half the batch disappeared while the tea was brewing.) Wells' madeleines produced no more crumbs than Kamman's. Julia Child's, as I expected, were equally crumb-free.

Things were looking bad for M. Proust. The sickly author, who hardly left his cork-lined bedroom in Paris for a dozen years, from 1910 until his death in 1922, supposedly channeled an entire world in all its precise sensations, setting it down on paper for us to re-experience. But my mind was afflicted with a blasphemous thought: Could Proust's madeleine ever have existed? Could it be he … made it all up?

I had one theory in reserve. Maybe Proust's Madeleine was stale. Unthinkable? Not necessarily. Proust was not finicky about his sensory stimuli—the fictional Marcel is even propelled into a reverie at one point by the dank smell of a lavatory.

I left my remaining madeleines outside, uncovered, defying instructions to keep them "stored in a tightly closed tin." After three days I brewed a glass of tea. I broke off a piece of madeleine and plopped it in. The result: about the same as before. I stirred, took a spoonful. A few brown bits swam in the spoon. I tasted. And here came the shocker: I could not taste the crumbs. Madeleine crumbs, once detached from the mother morsel, are quite delicate. They almost dissolve. It turns out they are insensible to the tongue.

I called my wife into the kitchen (her initial comment: "Does Proust explain who cleaned up?") for an objective opinion. She has a fine palate, but couldn't taste the crumbs either.

Confounded, I decided to confer with leading Proust authorities. I discovered a major obstacle: the eminent professor William Carter, author of Marcel Proust: A Life, who had supervised a re-creation of the famous scene for a PBS documentary. The professor was skeptical. He was turned off by my notion that Marcel had "dissolved pieces of madeleine floating around in his teacup," calling it "not likely." And, to my surprise, he asserted that Marcel does dunk and bite the madeleine—which would mean there's no crumb production mystery to be explained. The professor insisted that the crumbs are simply created in the narrator's mouth after he bites off a morsel and shmooshes it around.

I objected that no biting, or shmooshing, is mentioned in the text. The professor insisted it is "implied." But, in my view, Proust was simply too obsessed with detail to let something as significant as biting, let alone shmooshing, go unnoted if that's what he had in mind.

Much to my relief, I found firm support from MacArthur "genius" grant-winner Lydia Davis, the translator of the widely praised new edition of Proust's Swann's Way, in which the famed passage appears. She finds no "implied" biting in the text, and calls mere dunking "out of the question." She concurs that the crumby madeleine material is already in the spoon as it approaches Marcel's mouth. The tie-breaker was Stanford professor Joshua Landy, a Proust scholar who declares himself firmly in my "crumbs in the spoon" camp.

I'd given Proust a more-than-fair shot. His failure to account for extraordinary crumb production was manifest. Case closed, then: Proust's madeleine did not, does not, and never could have existed. To put it bluntly: Proust didn't know from madeleines.

This may be less than surprising. As it turns out, Proust's original model may have been a piece of soggy toast. In an early version of the scene, the narrator is offered a piece of "dry toast" which he dips in his tea. The "bit of sopped toast" triggers the familiar surge of memory.

This fact is not advertised to tourists making the pilgrimage to Illiers-Combray, where madeleines are sold by the bushel, and one patisserie does good business claiming Proust's family as patrons.

But Proust must have understood the madeleine's power. Otherwise he would have just left us the soggy toast. A well-made madeleine (and, please, rest the batter) is that rare thing: perfection itself. The shape, so pleasing to the eye, the double surface texture (ridged on one side, smooth on the other)—and, yes, the buttery, lemony taste. Make a batch. Take a bite. An "exquisite pleasure" will invade your senses. And you will have your own madeleine memories.

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4) New York Post: Size doesn't matter [Les New-yorkais doivent se satisfaire de petits logements. Personnellement, moi qui vis dans 31 mètres carrés, je ne trouve pas un studio de 45 mètres carrés particulièrement rikiki.... 10 square feet = 0,9 mètres carrés]
http://www.nypost.com/entertainment/46240.htm

SIZE...DOESN'T MATTER

By MAUREEN CALLAHAN

HE lives without books, magazines or CDs. She sleeps on a used $20 mattress and can fit all of her clothes into a single suitcase. He has carved storage space into almost every piece of furniture he owns.

On the following pages, you'll meet four New Yorkers who've mastered the art of living in excruciatingly tiny apartments - all made beautiful, and livable, with a few space-saving tricks.

These homes were all finalists in the first "Smallest, Coolest Apartment" contest hosted by apartmenttherapy.com, a design site for and about New Yorkers. (About 2,500 city dwellers voted in the competition, which ended Friday.)

"Your space just needs to reflect your personality," says Metropolitan Home's Linda O'Keeffe, who evaluated the finalists for The Post. "All of these people had cookie-cutter apartments, but they didn't deal with them in a cookie-cutter way."

That's high praise, given that a studio apartment smaller than 500 square feet cost an average $308,000 last year - an amount that elsewhere in the country would buy "a 2,500-square-foot ranch on a quarter of an acre," says Jonathan Miller, a top Manhattan real estate appraiser.

But those who live happily in coffin-sized dwellings say that even if you rent (which all of our finalists do), money spent on making a small space feel bigger is a smart investment.

"I need to have a great place to live in," says finalist Robert Nassar, who spent about $18,000 renovating his 300-square-foot space - even though friends warned him that since he didn't own, he'd never see the return on his investment.

"But my return," says Nassar, "was my piece of mind."

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Size: 185 square feet
Hillary (last name withheld), 25
Freelance graphic designer
Harlem

Biggest challenge: "My budget."

Solution:

Think of limited space and funds "as an exercise in living simply," says Hillary, who pays less than $800 a month to rent this studio. She got rid of all her CD cases ("they took up too much room"), tucked the discs into the CD jackets and tacked them on the wall to create a piece of functional art.

What she spent: Mattress, $20 (used); chair, $20, both found on craigslist. She spent $20 on a new rice cooker and another $40 on a new mattress cover for a total of $100.

Favorite resources: Craigslist and freecycle.com - "everything on it is free!"

Golden rule: Again, it all comes down to lack of clutter. "Most of my stuff is in my dad's garage, but I'll probably sell it now. It makes me feel good that I don't need a lot of stuff."

O'Keeffe says: "The notion of turning everyday objects into art" - like Hillary did with her CD collection - "is a brilliant solution." That said, "she could have hanging storage under her loft bed."

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Apt: 300 square feet
Robert Nassar, 44
Interior and product designer
West Village

Biggest challenge: "A really intrusive neighbor who tried to get me evicted" during renovations on the apartment he rents for less than $1,500 a month.

Solution: "I'd leave boxes of chocolate outside his door when I knew there would be banging." It didn't work, but ultimately, the cranky neighbor "was powerless. My landlord's used to people complaining all the time."

What he spent: Architectural expenses, $5,000. (Nassar hired contractors to seal up one doorway and create another and expand the kitchen from 3 feet to 8 feet.) The rug's from ABC Warehouse; bookcases and entire kitchen from IKEA.

Favorite resources: Canal Street; IKEA.

Golden rule: No - surprise! - clutter. "It's the most crucial thing in a small space - you take off your shoes and the place is a mess. Keep everything out of sight. My vacuum is under my bed; my broom is in the large cabinet next to my bookshelf; my couch has storage built in behind it, underneath it - even under the cushions."

Best advice: Never try to rip off one look entirely. "Look in magazines to get ideas, but don't emulate them exactly."

O'Keeffe says: "He has a simple color palette, good storage and the strongest sense of architecture."

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Size: 450 square feet
Brandon Specketer, 24
Architect

Upper West Side

Biggest challenge: Limited funds and a roommate.

Solution: Specketer (who pays more in rent, since he sleeps in the loft) told his roommate he was going to redesign the space on his own, with no input allowed. "My roommate was like, 'You're the architect; do what you want.' He loves it. Our friends love it - everyone always comes over here for pre-party drinks."

What he spent: Paint and supplies, $30; wardrobe, $125 from IKEA; three black tables (to form makeshift coffee table), $15 each from Target; metal desk from VFW in Kansas City, $100. Two end tables found on the street, $0.

Favorite resources: Craigslist and eBay: "In New York, the market is so overpicked that people jack up the prices. But on eBay you can find vintage Eames chairs in the Midwest for much cheaper."

Golden rule: No clutter - especially when you share a tiny space like this with a roommate, as Brandon does. "If you bring one thing in, throw one thing out. Burn your CDs and sell them. With magazines, rip out the pages you want, put them in a binder and throw them out. Clothes - donate what you're not wearing."

Best advice: Even if you know nothing about design, don't be intimidated: "It's like being insecure about how you look. Don't try to fit an image to impress people. If you wear what you want, you'll look good. The same philosophy extends to apartments."

O'Keeffe says: "I loved the marrying of function and design. He has a very good sense of proportion, and I liked the reduced color palette."

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Size: 485 square feet
Patrick Hamilton, 41
Creative director
Near Lincoln Center

Biggest challenge: Clutter. "I lived in this apartment with an uncomfortable level of clutter 'till I figured out what to do with it." Hamilton suggests other pack rats do the same - wait until you know exactly what kind of storage you need. (Otherwise, containers will just replace your clutter, rather than conceal it.)

Solution: Toss old magazines, CDs, etc., and make the most of what you have: "I put drawers, bins and double-backed hanging rods in the closet - that gave me two-thirds more space."

Key pieces everyone should have: "A console that doesn't scream 'living room' or 'bedroom.' Good lighting, even if it's a colored light bulb. A table that can work for dining and as a desk."

Favorite resources: Crate & Barrel, Design Within Reach and IKEA: "If I were building a kitchen from scratch, I'd go there."

Golden rule: Mix it up. "People fall into the trap of getting everything from one place."

Budgeting tip: "Know what you need the most, buy what you love the most" and sacrifice accordingly. "I don't go to restaurants that much, and I don't travel much, either. I'd rather put my money into my apartment."

O'Keeffe says: "He has a very sophisticated sense of color, but he still needs to remove some stuff and watch the open storage."

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5
) The Economist: Euro visions [Qu'ont en commun l'Union européenne et le concours Eurovision de la chanson ?]
http://www.economist.com/world/europe/displayStory.cfm?story_id=3960886
Charlemagne: Euro visions
May 12th 2005

Where the Eurovision song contest goes, Europe tends to follow

WHICH cultural achievement best captures the spirit of Europe: the “Mona Lisa”, the “Moonlight sonata”, “Hamlet”—or “Diggi-Loo, Diggi-Ley”? No contest. In modern Europe it has to be the Swedish ditty that won the Eurovision song contest in 1984, whose cheery inanity captures the spirit of the annual pan-European event. Every year millions of Europeans tune in to Eurovision. This year's contest will be held in Kiev, Ukraine's capital, on May 21st. For those seeking evidence that Europe is more than a geographical expression, Eurovision is a rare example of a cultural event that engages the interests of people across the continent. T.R. Reid, a former London correspondent for the Washington Post, argues that the contest “is playing an historic role. Eurovision has become a celebration of Europeanness that strengthens the growing sense among 500m people that they all belong to a single place on the world map.”

So what does the contest tell us about Europeanness? First, that Europeans, for all their sophisticated self-image, cannot resist costumes that involve sequins, lamé and plunging necklines. Second, that nursery babble is the preferred pan-European language: the 1984 Swedish entry was in the fine tradition of an earlier British winner, “Boom-Bang-a-Bang”, and a Dutch one, “Ding Dinge Dong”. But nonsense is now giving way to English, which dismays those who want Europe to remain a bastion of linguistic diversity. Georgios Karatzaferis, a Greek member of the European Parliament, has asked the European Commission to take action against the “bastardisation” of the contest, and the triumph of “bad music and American words”, by forcing contestants to sing in their national languages. This was the rule between 1977 and 1999; since then, all contestants have been free to choose any language. This year's favourite is Helena Paparizou, a Greek compatriot of Mr Karatzaferis, who will be singing “My number one” in English.

Americans may appreciate the fact that Eurovision is often in their language, but find other features baffling, if not repulsive. Cultural conservatives would be struck by evidence of European moral degeneracy. In 1998 Eurovision was won by Dana International, an Israeli transsexual; in 2003, the most talked-about act featured a couple of Russian teenage girls whose performance involved fondling each other suggestively to a techno-beat. Janet Jackson's errant nipple seems tame by comparison.

But the biggest single lesson of Eurovision is that Europe's centre of gravity is moving east. The contest is being held in Ukraine this year because a Ukrainian won in 2004. Over the previous three years, the winners were Turkey, Latvia and Estonia.

The parallels with the European Union are obvious. The Eurovision song contest was the brainchild of Marcel Baison, a French music producer, who was an admirer of Jean Monnet. It got going in 1956 with a mere seven contestants; the Monnet-inspired European Economic Community was formed a year later with six countries. In both cases, membership was initially restricted to western Europe. Over time Eurovision and the European Union have both grown in popularity and membership. The EU now has 25 members; this year Eurovision has 39 contestants. Eurovision has expanded faster because it is easier to compose a mindless ditty and don a lamé costume than to pass the 80,000 pages of law needed to join the EU. But the new Eurovision entrants hope—and many old Europeans fear—that where Eurovision goes, the EU will one day follow.

New entrants to Eurovision, rather like new entrants to the EU, also embrace the contest with a naive enthusiasm. By contrast, as the song contest and the EU have both grown in size, the older members have become increasingly jaded. When Estonia won the song contest in 2001, the country's politicians, who were enmeshed in negotiating the finishing touches to their EU entry terms, seized upon the victory's symbolic significance. As the Estonian prime minister expressed it at the time, “we are no longer knocking at Europe's door. We are walking through it singing.” The Ukrainians, who are eager to follow Estonia into the EU, are sure to use their staging of Eurovision next weekend to underline their membership of a wider European family. In honour of the occasion, they have even dropped all visa requirements for EU nationals.

The Eurovision sceptics

While the new participants enthuse, older members of the family are getting distinctly cynical about the whole Eurovision thing. British television commentary is doused in irony and often draws attention to the way in which neighbours tend to vote for one another: the Greeks and Cypriots can always be relied upon to give each other high scores, and there is plenty of Baltic and Nordic solidarity. This goes to confirm the ingrained British prejudice that the odds in Europe will always be unfairly stacked against them. Indeed in Britain, the whole event is now regarded as a high-camp joke. A British contestant who scores the fabled nul points is likely to get far more attention than one who achieves respectable mediocrity.

Other western European countries also take Eurovision less seriously. The Irish, serial winners in the 1990s, now feign indifference. Denis Staunton of the Irish Times wrote in 2002 that trying to win the contest “seemed to jar with our new, nonchalant, national self-image.” The Italians, who gave Eurovision one of its few memorable songs in 1958 (later released as “Volare”), no longer bother to enter. As for the French, who won three of the first seven Eurovisions, they have not had a winner since 1977. The French referendum on the EU constitution takes place eight days after this year's contest. At a time when France agonises over its declining influence in the new, enlarged EU, it might be politic to let it win the new, enlarged Eurovision. And certainly to avoid a winner like “Waterloo”, Eurovision's all-time favourite, with which ABBA took the prize for Sweden in 1974.

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THE REGULARS

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6) Le texte plus abordable de la semaine/Kidzworld: Happy Mother's Day [La fête des mères a déjà eu lieu aux USA.]
http://www.kidzworld.com/site/p737.htm

Happy Mother's Day!

Once a year, moms everywhere get a chance to kick back, relax and think about themselves for a change - but this hasn't always been the case. So put the "yo mamma" jokes on hold and get the 411 on yo mamma's big day.

The Ancient History of Mother's Day
The earliest Mother's Day celebration can be traced back to the ancient Greeks who honored Rhea, the Mother of the Gods during the spring. Years later, during the 1600s, England had a day called Mothering Sunday, honoring moms in England. At that time, lots of England's poor were servants for the wealthy. Most of these jobs were far away from their homes so servants lived in their employer's houses. On Mothering Sunday servants had the day off and usually returned home to spend the day with their mom. Most of the time they would bring a mothering cake with them.

American Moms Get in on the Act
In the US, Mother's Day was first championed by Julia Ward Howe in 1872. Every year she would have Mother's Day meetings in Boston, Massachusetts. Her meetings were about peace and remembering all the sons and daughters lost at war. In 1907, a lady named Anna Jarvis from Philadelphia started a campaign for a national Mother's Day. She pushed her church to celebrate the holiday on the anniversary of her mother's death, the second Sunday in May. By 1911, the holiday was celebrated in almost every state. In 1914, the president made Mother's Day a national holiday on the second Sunday of May.

Celebrating Mother's Day
Let your mom know how much you love her this Mother's Day. Give her a card, do extra chores, give her flowers, get her something nice like a framed picture of the two of you, or even make her something nice. Don't forget to send your mom a Mother's Day greeting and spoil her on Mother's Day!

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7
) Car Talk/The Puzzler: The princess and the three boxes [Un casse-tête. Encore une princesse à marier...]
http://www.cartalk.com

This comes from the days of knights and kings and fair maidens. The princess Rowena wishes to wed [se marier]. And her father, the evil king, has devised a way to drive off suitors [prétendants]; he has a little quiz for them, and here it is:

There are three boxes on the table. One is made of gold. One is made of silver. And the third is made of lead [plomb]. Inside one of these boxes is a picture of the fair Rowena. And it is the job of the suitor to figure out which one has her picture inside, without opening them, of course

Now, to assist him in this endeavor there are inscriptions on each of the boxes. On the gold box is written: "Rowena's picture is in this box." On the silver box is written: "The picture is not in this box." And on the lead box is written: "The picture is not in the gold box."

The king gives the suitors a hint [indice], by telling them that one, and only one, of the inscriptions is true.

So where's the picture?

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8) Slate/Dear Prudence: Crazy driving wife etc [Conseils sur la vie sentimentale et la vie tout court. Cette semaine : Ma femme conduit comme une folle ; comment dire à ma mère que j'ai rencontré mon copain en ligne ; mon petit ami est le bébé de sa famille et ça se ressent.]
http://slate.msn.com/id/2118581/

Dear Prudence,
My wife is a bad driver. She is a really good, sweet person, but behind the wheel she's a menace. She speeds, weaves, tailgates, brakes late, and rages at other drivers. We've had some pretty strong arguments, but she's never been as mad at me as I guarantee she will be at half a dozen motorists on her commute home this evening. Over the past six years I've managed the body-shop bills, handled the insurance and the speeding tickets, endured frightening rides from the passenger seat, and pleaded with her to change. But now there's a new wrinkle—a child. With the imminent birth of our first child, I sincerely want to ban my wife from driving our innocent newborn—anywhere, ever. In my opinion, letting her chauffeur our child amounts to reckless endangerment. Of course, she thinks I'm being unreasonable, crazy even. What can I do? I don't want to get divorced.

—Married to Hell on Wheels

Dear Mar,
You really must put your foot down. This girl sounds like a rotten driver with a temper to match. Tell her she has two choices. She can take an anger management class, preferably one geared to drivers, or use taxis and buses. She will surely agree that the safety of your child is paramount. If she gives you static and is in denial about her vehicular skills, see some kind of neutral mediator. The body-shop bills, the insurance increases, and speeding tickets should be quite convincing to any outsider.

—Prudie, speedily

-*-*-*-

Dear Prudence,
About four years ago, when I was a college undergraduate, I met a guy online through a non-matchmaking Web site and we became chat buddies, nothing more. He had a girlfriend and lived across the country, and I was having fun playing the field. Over time, our conversations become more in-depth. About two years ago, we finally got up the nerve to call each other. Three months after that (things kept progressing and we really liked each other), he flew out to see me for the first time. It was better than I could have imagined and has only gotten better since. We are still a long-distance couple but see each other about once a month, and he is planning to move in with me this summer for good. I have met his family, he has met mine, and we all love each other. There's only one problem: My mom doesn't know how we met. I know that I shouldn't be ashamed of meeting the man of my dreams on the Internet, but my mom associates it with bad people (she is not technologically savvy). Everyone except my immediate family knows the truth and thinks it's a pretty neat story, so I guess my question is: Do I tell her?

—Don't Want To Get on Mom's Bad Side

Dear Don't,
As long as everybody loves everybody, the how-we-met issue should not alter anyone's feelings. You were not, after all, on a site where the correspondents were inmates. If you really think your mother would freak, it would be perfectly honest to say you met "in a discussion group." Or you could even tell her that you met the beloved "chatting." If she is not cyber-savvy, she will not associate the word with "bad people." Prudie wishes you all the best.

—Prudie, electronically

-*-*-*-

Dear Prudie,
I've been in a relationship with my boyfriend for almost three years, and things have been going great. We understand each other, we rarely have conflicts (and when we do, it never results in yelling at each other, just a discussion), our personalities and interests are very similar, and neither one of us can imagine our lives without the other. However, I have been having a problem throughout this relationship: My boyfriend is the youngest of five children. (He was a "whoops" baby.) One of his sisters is old enough to be his mom. Because of this, the rest of his family babies him nonstop. While he's just as intellectual as I am, sometimes his behavior makes me feel like I'm not dating an adult. He stays home all day, every day, without any real plans of working or schooling, won't learn to drive because he's sure he'll get into an accident, and most of the time is so out of the loop on world events that trying to talk to him about anything outside of our interests is impossible. Anytime we've had a serious spat, it's been about this issue. It wouldn't bother me so much if he looked at it in an "I will, I just need to take it slowly" way, but instead he just always says, "I can't." I love him to death, but I worry about our future together. When I was younger, I sometimes thought about being a stay-at-home wife. Now I worry that I'd be the sole breadwinner, and I'd be stuck raising him. I don't want to leave the relationship, but I'd like advice on how to get him jump-started on facing the real world. I'd like to be with a man who will, well, be a man.

—Dating a Hermit

Dear Date,
If Prudie has understood you, the man in your life has been babied by his family to the point where he neither works nor goes to school, is afraid that if he drives he'll get into a wreck, and whose governing principle is, "I can't." It is lovely that you rarely have conflicts, but you must decide whether or not you want to stay with this case of arrested development and take care of him for the rest of your life. As no one knows better than you, his family has done him no favors.

—Prudie, maturely

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9) CNN/Global Office: End of an era for an American icon [Les gratte-ciel n'ont plus la côte, du moins aux Etats Unis.]
http://www.cnn.com/globaloffice

Web surfing 'as addictive as coffee'
Thursday, May 19, 2005 Posted: 1626 GMT (0026 HKT)

(CNN) -- Surfing the Web at work is an increasingly common habit that could be even more addictive than coffee, according to new research into Internet usage in the office. According to the 2005 Web@Work survey, 93 percent of all employees in the U.S. spend at least some of their time at work accessing the Web, up from 86 percent a year ago, and many of them are logging on for personal reasons. Among those, 52 percent said they would rather give up their morning caffeine hit than lose their Internet connection.

The average time spent accessing the Internet at work was 12.6 hours per week. But while employees estimated that 3.4 hours of that time was due to non-work related surfing, IT managers put that figure at closer to six hours. "As the line between professional and personal usage of the Internet becomes more of a gray area, many employees have started to rely on it to complete their job duties as well as perform personal tasks during the work day," said Geoff Haggart of Internet firm Websense, which conducted the survey.

The most popular Web sites accessed were news sites (81 percent), personal email (61 percent), online banking (58 percent), travel (56 percent) and shopping (52 percent). More men than women -- 62 percent compared with 54 percent -- admitted visiting non-work related Web sites at the office.

Men were 2.3 times more likely to visit sports sites and more than three times as likely to visit investment and stock purchasing sites. Almost a quarter of men also admitted visiting a porn site at work, although only 17 percent said they had done so deliberately.

As well as surfing the Internet, 18 percent of workers said they listened to or watched streaming media and 16 percent said they used instant messaging, although two-thirds of companies said IM usage wasn't sanctioned.

But while Internet use may be on the rise, it appears that companies have got wise to employees using their office hours to play computer games. Just six percent of workers owned up to playing games, down from 14 percent a year ago.

Haggart said employees needed to monitor their personal Internet use closely to ensure the habit doesn't interfere with their work. "With the sheer quantity and variety of Web sites and applications readily available, many employees are either not admitting to, or most likely not aware of, how much time they are really spending on personal surfing," he said. "The solution lies in balancing employees' needs for personal use of the Web at work without draining overall productivity, morale of the company's bottom line."

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10 ) USA Today: The (frugal) graduate [Les jeunes diplômés ont du mal à assumer le fait qu'ils vont commencer la vie avec moins d'argent qu'ils connaissent chez papa maman.]
http://www.usatoday.com/printedition/news/20050516/oplede16.art.htm
The (frugal) graduate
Once again, college grads are hearing the drumbeat of cynicism as they prepare to don their caps and gowns: Financial independence, they're told, is a pipe dream. With the right lessons, that's simply not the case.

By Laura Vanderkam

About to graduate from college? If you've been reading much, you could be forgiven for thinking you should cower under your Star Wars comforter at Mom and Dad's house after collecting your diploma. The media buzz: Becoming a financially independent adult is as tough for today's grads as Hercules' labors (which you can now safely forget) were for him.

Yes, according to the chatter, rising student loans, credit card debt and stagnant wages conspire to keep you a “Twixter” (Time magazine), unable to grow up. You can call yourself a member of “Generation Debt” (Village Voice) — or “Generation Broke,” the title of progressive think tank Demos' recent study claiming current economic realities make the path to adulthood more perilous for Generation X and Y than baby boomers ever experienced. The study's co-author, Tamara Draut, has written a forthcoming book called Strapped: Why America's 20- and 30-Somethings Can't Get Ahead.

Not depressed yet?

Book stores brim with Boomerang Nation by Elina Furman, a guide for twentysomethings returning home that “debunks popular myths, such as that college graduation marks the beginning of domestic and financial freedom.”

It's enough to make you charge some $89 pumps in despair. But here's a secret you won't hear in the rush to blame young people's woes on everyone except themselves: Society hasn't lost its ladder to financial stability. Young people have just lost interest in starting out poor.

Too many 22-year-olds expect to start their adult lives at their parents' level of material satisfaction, without the 30 years of labor it took them to get there. Our world of easy credit and mysteriously glamorous TV apartments says you can have it all now. But live like you're entitled to your parents' finances, and you'll be back living with them soon enough. Live within your means, though, and you'll achieve financial independence before the naysayers say it's possible.

Not convinced? Let's look at the economic realities young grads face. Talk to Draut of Demos and she'll tick them off: Average student loan debt rose from about $9,000 in 1992 to $18,900 in 2002. Real wages climbed only 5% to 7%.

“Young people are not having a hard time making it because of their color TVs and stereo systems,” she says. To prove that, the “Generation Broke” study presents the average budget, based on consumer surveys, for a 2001 graduate (we'll call him “Grad”) earning the average new hire salary of $36,000 a year. On Grad's take-home pay of $2,058 a month, after paying for rent and utilities ($797), car payments, gas and auto insurance ($464), food ($456), student loans ($182) and credit card minimums ($125), he has $34 left. Total.

Hello Star Wars comforter!

Closer inspection, though, finds that our average Grad's “average” budget isn't smart for someone who's young and poor and intends to live like it. How do I know that? I graduated in 2001 myself — and I would have jumped at Grad's miserly $36,000 starting salary. My first job in the Washington, D.C., area had me taking home $1,200-$1,500 a month. So I shared a house with three girls. I took the bus to work and bummed rides. I grocery shopped and packed my lunch every day. I bought suits at discount stores. As a result, I saved enough that first year to spend three weeks traveling in Asia the next summer. Unlike our Grad, I never paid a cent of interest on my credit cards.

But maybe I'm weird. I like Ramen noodles. So I ran the Demos budget by Deborah Taylor-Hough, Seattle-area-based author of Frugal Living for Dummies. Is $456 a good monthly food budget for the average 22-year-old? I asked.

She laughed. Uproariously. “Maybe if you're eating steak and caviar.” Or, more likely, shelling out $7 a day for lunch and eating take-out dinners five times a week. Unlike Grad feeding only himself, Taylor-Hough feeds a family of five on $500 a month.

She doesn't feel deprived. “Living true to your priorities isn't deprivation. It's a choice,” she says — a very adult choice to say “no” to impulses and “yes” to things you want more. She wanted to stay home with her kids, so clipping coupons instead of grabbing take-out and driving old paid-off cars (at far under $464 a month) were the price.

If you have big goals and little money, you've got a choice, too. You can fund a lifestyle like your parents' with the credit cards that make “affluence” easy. That's what most young people do. That's why the average indebted 25- to 34-year-old has $4,088 in credit card debt. Or you can hunt for cheaper housing — under $797. Sure, student loans squeeze a budget, but a $182 payment is the difference between buying a suit at Macy's or Filene's Basement. Bike to work and you'll be rich.

Frugal living isn't easy; grocery shopping, for instance, takes skill. If parents won't teach these skills, colleges should. Why not entertain listless seniors with frugality workshops, paid for by the sin money that school officials get for co-branding credit cards? Entice an audience with free cookbooks or Tupperware. Then drill them with advice such as “Don't give yourself a new car as a graduation present,” says Gary Foreman, who's the editor of The Dollar Stretcher. If your wheels die, buy a car coming off lease and “let someone else soak up that big depreciation.”

Live like you're young and poor and your savings will fund your financial freedom. No need to sleep in your childhood bedroom. Put the too-cute shoes back on the rack, and you won't have to.

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11) Yahoo/AFP: No babies please, we're German [Dénatalité en Allemagne.]
http://story.news.yahoo.com/s/afp/germanypopulationeconomy

No babies please, we're German
Sun May 15, 5:25 PM ET

Germans have stopped having children -- and the number of couples opting for a childless life is rising every year to the consternation of politicians and employers in the eurozone's biggest economy.

While figures released by the French government this month showed France's population could balloon from its current level of 60.2 million to 75 million by 2050, the United Nations predicts that Germany's is set to plummet from 82 million to 70.8 million in the same period.

"I am nearly 35 years old, I am married and I haven't got any children," said Donna, participating in a recent discussion on the Internet site of women's magazine Brigitte. "There is no particular reason apart from the fact that I have never imagined myself having any."

A study by Germany's federal institute for demographic research showed that 26 percent of men and 15 percent of women aged between 20 and 39 do not want to start a family, a sharp rise since 1992 when the figures were 12 percent of men and 10 percent of women. "There is an increasing belief that not having children is the ideal way of life," the authors of the study concluded.

This growing trend has many people in Germany wringing their hands. With a rapidly ageing population, Germany is now distancing itself from its European neighbours in other ways too. German women, for example, want an average of 1.7 children compared with at least two in most other European countries. Forty percent of university-educated women of child-bearing age are without a child.

"Abandoning the idea of children is abandoning the idea of life," Otto Schily, the radical lawyer turned German interior minister, said recently. He should know: he has two daughters.

For many women however having children means abandoning their careers. Working mothers complain that all too often they are seen as "Rabenmutter", which translates as "cruel mothers" -- women who dump their kids in childcare so they can pursue their personal goals.

Yet in a country where schools generally finish for the day at 1:30 pm, balancing work and children is a headache. "Places in creches are hard to get, and expensive," said Andrea, 35, in the Brigitte chat room. "I just can't imagine myself having a child, staying at home and becoming financially dependent on my partner or the State." The German government has pledged to create 230,000 daycare places by 2010 and the idea of extending the school day is under discussion in some regions.

Germans also tend to be students longer than in other countries, with many still enrolled at university and college until they are at least 30. This lengthy study period is "a reliable method of contraception," said the minister responsible for families, Renate Schmidt.

The trend towards childlessness is recent -- until the start of the 1990s almost 60 percent of women aged between 25 and 29 had a baby. The figure has plunged to 29 percent today. Many recent studies have pinpointed psychological factors as putting the brake on the desire to start a family. "In Germany, having children isn't sexy," said Marie-Luise Lewicki, the editor of Eltern (Parents) magazine. "We don't just need creches and day-long schooling, we need a change in society," she said.

The federal institute for demographic research said the main reason cited for not having children was the lack of either a partner or a stable relationship, which accounted for 83 percent of respondents. However, nearly 60 percent said concerns for the future of their potential children had dissuaded them.

In a different study, released by the Forsa polling institute in January, only 29 percent of women pointed to the financial burden of a child and only 39 percent named not wanting to give up their career as their reason for not having children. Having a family "seems to have become an abstract idea", the federal institute concluded.

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12) The New York Daily News: Custom stamps going postal [La poste américaine autorise la création de timbres personalisés.]
http://www.nydailynews.com/business/story/305368p-261306c.html
Custom stamps going postal

BY JOSE MARTINEZ
DAILY NEWS STAFF WRITER

New moms, brides and narcissists rejoice! Personalized postage once again has been given the stamp of approval.

An Internet company that delighted its customers last year by allowing them to personalize images on stamps has been given permission by the U.S. Postal Service to sell postage again. The vanity campaign by Stamps.com was a big hit when it debuted, selling close to 3 million stamps. But the company ran into problems when images of a young Unabomber, Balkan butcher Slobodan Milosevic and Monica Lewinsky's infamous blue dress slipped by screeners.

The program returns May 17 with tighter standards that ban photos of celebrities, newsmakers and offensive images. So forget about flipping the bird to your landlord via a stamp the next time you drop the rent check into the mail. "That would probably be under the objectionable category," said Ken McBride, the president and chief executive officer of Stamps.com.

Warm-and-fuzzy images of puppies, babies and gorgeous landscapes - just not gorgeous models - can be uploaded. "We're accepting anything family-oriented," McBride said.

A sheet of 20 first-class stamps will go for $16.99 on Stamps.com - compared with $7.40 at the local post office. Despite the cost, some philatelists are certain the customized stamps will stick around. "The ability to put a stamp that is specific to an event - a wedding or a birthday - is extraordinarily attractive," said Roger Brody, 66, of Watchung, N.J., who belongs to the United States Stamp Society.

Collectors said the stamps will give their hobby a boost, as well. "It's a good thing, a healthy thing," said Wade Saadi of Brooklyn, president of the Collectors Club of New York. "The more people that are interested in stamps, the more likely they become collectors."

Stamps.com has granted a few special requests from celebrities who - perhaps not surprisingly - want their images plastered everywhere. "We had to go through a pretty extraordinary process to make sure it was legitimate," McBride said.

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13) The Economist: French corporate governance [De plus en plus d'entreprises françaises séparent la fonction présidence du conseil et direction générale.]
http://www.economist.com/business/displayStory.cfm?story_id=3969501
French corporate governance: Split and stay
May 12th 2005 | PARIS
From The Economist print edition

Splitting the jobs of chief executive and chairman can prolong a boss's reign

COMPANY bosses do not like giving up power—and French bosses have more power than most. Yet Jean-René Fourtou, until last month président directeur général—combined chief executive and chairman—of Vivendi, a media and telecoms firm, and Serge Tchuruk, in the same position at Alcatel, a telecoms equipment-maker, recently promoted a dismembering of their roles into separate posts of chairman and chief executive.

Why? Both men are past retirement age: Mr Fourtou is 65 and Mr Tchuruk is 67. The creation of a separate job of chairman allows each of them to stay at the helm of his firm without running it day to day. This goes directly against the spirit of the nouvelle régulation économique, France's big reform of corporate governance introduced in 2001. This favoured splitting the role of boss into two jobs, but, crucially, assumed that (as in Britain) an outsider would be appointed non-executive chairman.

Most of the big firms that have split the top jobs have made the old boss chairman. Alain Joly, erstwhile boss of Air Liquide, a gas supplier, became chairman of its new supervisory board in 2001. Bertrand Collomb, since 1989 combined chief executive and chairman of Lafarge, a cementmaker, filled the new chairman's post in May 2003. Louis Schweitzer, boss of Renault, became chairman of France's biggest carmaker on April 29th, when Carlos Ghosn became chief executive. Lindsay Owen-Jones, head of L'Oréal, a cosmetics firm, will remain chairman when Jean-Paul Agon becomes chief executive next April.

There is a case for making a retiring leader the chairman. As an overseer of the new boss, he will certainly be well-informed. But, on balance, such potential benefits do not justify the risk. Even for a good chief executive, the transition to a non-executive role can be hard: letting go is never easy. An ineffective chief executive may well prove disastrous as a chairman—always defending his legacy and stopping his successor changing direction.

Mr Fourtou certainly did well as chief executive of Vivendi. He slashed the debt of the troubled firm he inherited, raising €22 billion ($27 billion) through some 90 asset sales. For the first time in three years, Vivendi recently paid a dividend.

Less happily, Mr Tchuruk is pursuing a controversial diversification based on selling Alcatel's civil satellite operations to Thales, a state-controlled defence-electronics firm, in exchange for a 30% stake in Thales. Three of his chosen dauphins have quit over strategic disagreements.

It should not be a former chief executive who decides on the next leadership of a firm, says Philippe Haspeslagh of INSEAD, a business school. As head of a board's nomination committee he is likely to pick someone who is not quite of his calibre. Mr Collomb chose Bernard Kasriel, a low-profile Lafarge veteran, as chief executive. Mr Fourtou chose Jean-Bernard Lévy, his self-effacing deputy—not Bertrand Meheut, independent boss of Canal Plus, Vivendi's pay-TV division. Mr Tchuruk has anointed Mike Quigley, an Australian who does not speak French. The generation of corporate sun-kings, a well-connected part of the French elite, is not going any time soon, says Mr Haspeslagh.

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14) The Economist: Package food [Innovation et manque d'innovation dans l'industrie alimentaire.]
http://www.economist.com/business/displayStory.cfm?story_id=3943380
Packaged food: Making a meal of it
May 5th 2005

A crisis of creativity is causing rumblings in the food industry

JUDGING by the thousands of new products at the Food Marketing Institute's show in Chicago this week, the makers of packaged food are an inventive lot. Hundreds of firms, ranging from family-run outfits to giant multinationals, laid out their wares at one of the world's biggest supermarket-trade events, hoping to attract the attention of retail executives seeking hot new products and emerging trends.

Yet despite all the buzz, the food industry is falling behind in its ability to innovate. This will cost companies heavily as supermarkets' own-label goods grab an increasing share of the market, especially for products aimed at the growing number of health-conscious consumers.

The worldwide packaged-food business was worth about $1.4 trillion last year, according to Euromonitor, a market-research firm. The so-called “health and wellness” segment is the fastest-growing bit. This consists of organic products; fortified or “functional” foods (usually with added ingredients, such as vitamins); and “better-for-you” ranges (with things like sugar, salt or carbohydrates taken out).

In 1997-2000, innovations in food and beverages outpaced those in another crucial consumer-goods market, personal-care products (everything from razors to toothpaste), according to a new study by Bain, a consultancy. That has since been reversed. The most innovative food products once could expect average sales of $150m in their first year, compared with $100m for the most innovative personal-care products. But since 2001 first-year sales of top new food products have fallen to $120m, while sales of such personal-care products have risen to $150m (see chart).

Eating their lunch

Innovation is crucial in driving sales of consumer goods, especially when competing against a retailer's own-label products, says John Blasberg, the head of Bain's North American consumer-products practice. With big supermarket chains such as Wal-Mart, France's Carrefour and Britain's Tesco taking a bigger proportion of consumer spending, this battle is intensifying. By 2003, private labels accounted for 16.5% of sales in America, compared with 11.9% in personal care, says Bain. In Europe, private-label penetration in packaged foods, particularly in “ready meals”, is above 20%.

Most new food products now tend to be extensions of an existing line, for example, a vanilla-flavoured cola, rather than a new category, such as Crest's Whitestrips for whitening teeth. Food firms need to invest more in research and development, says Bain. It calculates that personal-care companies spend an average of 2.6% of sales on R&D compared with 1.6% by food and beverage companies. Food firms must also become faster at launching new products and quicker to exit when demand wanes, adds Mr Blasberg.

The packaged-food industry's reaction to low-carbohydrate diets typifies the problems. Many leading brands have been launching new low-carb products recently, just as the market has peaked. Two years ago, the soaring popularity of the celebrity-endorsed low-carb diet promoted by the late Robert Atkins saw sales of eggs and steak soar as those of carbohydrate-rich products, such as bread and pasta, slowed. A fad or a long-term trend?

Either way it presented food firms with a big opportunity—if they could move fast. Some did. In 2004, the number of new low-carb products jumped from around 500 to some 5,000. Sales exceeded $2 billion in America last year. But by autumn the market was turning down. Now the talk in the industry is of products being axed and of truckloads of unsold low-carb snacks and meals being donated to charities for the homeless. In March, AtkinsNutritionals, the commercial arm of Dr Atkins's legacy, sought bankruptcy protection for its British operation.

Even so, new low-carb products are still coming to the market, including a low-carb potato developed in Florida. In Chicago this week, Kraft, one of the world's biggest food firms, unveiled its new line of “South Beach Diet” products, produced in association with an Atkins rival.

Many food firms believed that low-carb foods might prove only a short-term opportunity—but not that short, says Christiana Benkouider, research manager for health and well-being products at Euromonitor. In the rush to get new products to market “taste probably suffered as a result,” she says. It was the “avalanche” of new products that helped cause the spike in the market, says Matt Wiant, chief marketing officer for Atkins Nutritionals. He blames the firm's British woes on operational problems but believes that in various ways low-carb foods will remain an important part of the health market.

Whether or not he is right, future innovation is likely to come increasingly from small firms. They have led the development of organic products, points out Bain. Over the longer term, organics has been the fastest-growing packaged-food sector.

Large firms will often look to smaller ones to provide the innovation they lack—and then buy up the successful ones, says Roy Bingham of Health Business Partners, an investment banking firm specialising in nutrition and consumer health-care. As he points out, one of the chief problems faced by big companies is that, by definition, new products that claim to be healthier signal to consumers that existing ones may not be. So to avoid cannibalising sales, big firms must know the difference between a fad and a trend. With even fast-food chains such as McDonald's and Burger King adding healthy options to their menus, and governments becoming increasingly concerned about obesity, healthier food definitely looks like a trend.

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15) Business Week: Does It Pay To Buy Organic? [Les produits bio peuvent valoir le coup]
http://www.businessweek.com/magazine/content/04_36/b3898129_mz070.htm
Does It Pay To Buy Organic?
For pregnant women and children, the benefits are worth the higher price

Kim Dennis -- with her 2-, 4-, and 6-year-olds in tow -- looked over the fruit at a Whole Foods Market in Atlanta. She picked up a pint of organic blueberries selling for $5.99. Nearby, conventionally grown ones went for $4.99. She put the organic berries in her basket. "I think it's definitely worth paying more," she says. "If they sit there and eat a whole pint of berries, that's a lot of pesticides for their little bodies." With shoppers like Dennis willing to plunk down 10%, 20%, sometimes even 100% more, organic food sales hit $10 billion in 2003, up from $178 million in 1980. Responding to the growing demand, mainstream grocers are stocking more organic produce, milk, baby food, and meats, while healthy-food chains such as Whole Foods have opened dozens of stores in the past five years. Food certified under U.S. Dept. of Agriculture regulations as organic must be produced without most synthetic pesticides and fertilizers. Antibiotics, growth hormones, and feed made from animal parts are also banned.

Is organic worth the extra money? Research has yet to prove an adverse health effect from consuming the low levels of pesticides commonly found in U.S. food. But for the most vulnerable groups -- children and pregnant women -- going organic whenever possible for fruits and vegetables that carry the heaviest pesticide load makes sense. For organic meat, poultry, eggs, and milk, the direct health benefit is less clear. It might come down to your willingness to pay more to avoid supporting certain agricultural practices, such as antibiotic use in animals, which could promote resistant bacterial strains, or the use of growth hormones, which could prematurely wear down the animal.

Even organic advocates say certain fruits and vegetables are probably not worth the premium. For example, at the Atlanta Whole Foods, organic bananas cost 78 cents a pound, 30 cents more than regular bananas. But there's almost no health benefit to buying organic in this case, according to Charles Benbrook, technical director of the nonprofit Organic Center for Education & Promotion, founded with the support of the industry's Organic Trade Assn. Any pesticide residue is probably discarded along with the peel.

REPEAT OFFENDERS
Other produce contains several times the amount of pesticides as the organic equivalents, and the residue can't be peeled or washed away. Some 98% of the peaches tested by the USDA in 2002 showed evidence of at least one pesticide (www.ams.usda.gov/science/pdp). Other repeat offenders over the years include apples, strawberries, and pears -- fruits children gobble as finger food.

That's worrisome given that contaminants pose the biggest risk to children and fetuses. Pesticides have been shown to cross the placenta during pregnancy, and a recent study by scientists at the Columbia Center for Children's Environmental Health in New York found a link between pesticide use in New York apartments and impaired fetal growth. Another study, from the University of Washington in Seattle, found that preschoolers fed conventional diets had six times the level of certain pesticides in their urine as those who ate organic foods. And a 2003 report from the Centers for Disease Control & Prevention detected twice the level of some pesticides in the urine of children as in that of adults.

Few doubt that high doses of pesticides can cause neurological or reproductive damage. With infant reproductive organs still forming and the brain developing through age 12, and with young livers and immune systems less able to rid bodies of contaminants, eating organic is more important for children and pregnant or breast-feeding women.

But even then, the argument for some foods is less compelling. While 47% of the produce sampled by the USDA in 2002 had detectable pesticide residues, only 16% of grains and 15% of meat tested did. Most of the residues found in meat (almost always in the fat) were from long-banned chemicals like DDT, which remain in the environment and is not a problem organic farming methods can solve.

Widespread use of antibiotics and growth hormones is a larger issue for those considering organic meat, poultry, eggs, and milk. Here, the major health benefit to consumers is indirect. Antibiotic use in animals helps promote antibiotic-resistant strains of bacteria, explains Urvashi Rangan, director of eco-labels.org, a site developed by Consumers Union, publisher of Consumer Reports. And while the U.S. Food & Drug Administration says the growth hormone used in cattle is virtually identical to what cows naturally produce, consumer groups such as Consumers Union argue that milk from treated cows has higher levels of a growth factor linked to increased cancer risk.

With meat, a more recent concern is bovine spongiform encephalopathy, or mad cow disease. The disease spreads when cows ingest animal feed made with parts from dead animals. The human form of the illness, Creutzfeldt-Jacob Disease, is believed to be caused by eating contaminated beef. It is always fatal. The risk of contracting the disease, however, is low. The U.S. has had only one confirmed case of mad cow disease, and the only American case of CJD involved a woman who contracted it in Great Britain.

Whether to shell out more for organic beef will depend on your budget -- and how seriously you take the threat of mad cow disease. Other ways to lower the odds include avoiding processed meats such as hot dogs and preground hamburger that might contain bits of brain or spinal cord and eschewing cuts sold with the bone, says Michael Hansen, a senior research associate at Consumers Union.

The next product in line for organic certification is fish. The USDA is studying what such certification would involve.

Remember that despite all the things you could worry about, America's food supply is among the safest in the world. And organic or not, it's still important for your children to eat their vegetables.

By Carol Marie Cropper

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16) Business Week/Street wise: When creative leases are a red flag [Parfois le recours au bail est un mauvais signe sur une entretrise.]
http://www.businessweek.com/bwdaily/dnflash/dec2002/nf20021231_2202.htm
DECEMBER 31, 2002

STREET WISE
By Amey Stone

When Creative Leases Are a Red Flag
While arrangements such as "sale-leasebacks" are quite legit, they can also be an alert to investors that a company is in dire need of cash
A number of large-scale bankruptcies, not to mention the Enron debacle, have made investors realize the importance of scrutinizing a company's financing activities. So here's something to watch for in 2003: references to "sale-leaseback transactions." These are deals where companies raise cash by selling corporate real estate, then sign a long-term lease to continue using it. Expect to find a lot more of them.

Sale-leasebacks, as well as their cousin, "net leases" -- in which a company finances a new location by finding third parties to buy the property and then leasing it from them -- are expected to surge next year. That's partly because companies with weak credit ratings are finding it hard to get conventional financing and are increasingly turning to real estate as a source of cash. Plus, even solid companies with strong credit ratings are looking for ways to raise cash to retire debt and improve their financial ratios.

The factor most likely to spur such deals, however, is a set of new rules from the Financial Accounting Standards Board that's due out in January. Crafted after the Enron implosion to force most off-balance-sheet financing back onto the books, these rules are expected to encourage many companies to convert once popular but now discredited "synthetic leases" -- by which companies maintained control of the property while gaining tax benefits -- into more legitimate "true leases," such as sale-leasebacks and net leases. Companies mainly used synthetic leases as a way to keep real estate debt off the balance sheet while reaping all the other benefits of owning real estate.

A DOUBLED MARKET? For the last few years, true leases have been a $6 billion to $8 billion annual market, compared to $15 billion to $18 billion for synthetic leases, estimates Ethan Nessen, a principal at Boston-based CRIC Capital. That activity slowed in the latter half of 2002 as companies waited for the new accounting rules. Nessen thinks about one-third of the synthetic business could potentially switch over to net leases or sale-leasebacks next year. "It's not unrealistic to think those markets could double," he says.

Such lease deals aren't necessarily red flags. They've always been transparent to investors, at least when companies don't cook the books. And fans argue that they allow companies to reallocate precious capital to their core business. "For most companies, that capital can be better deployed in other areas," says James Cate, a managing principal in Atlanta for Newmark Capital Group, which has structured deals in recent years for Bristol-Myers Squibb (BMY ), Goodyear (GT ), and Tweeter Home Entertainment (TWTR ).

In fact, many of the biggest names in business -- including Cisco (CSCO ), Microsoft (MSFT ), and Wal-Mart (WMT ) -- have used one type of leaseback or another in recent years. "The sale-leaseback was traditionally thought of as cash of last resort," says Michael Smith, a real estate attorney in the Chicago office of law firm Foley & Lardner. "But that isn't necessarily the case anymore."

Despite these leases' advantages, investors who seek a complete picture of a company's financial maneuvering should give them close scrutiny. Citigroup (C ), for example, sold its New York City headquarters to Boston Properties (BXP ) for $1 billion last September, which amounted to a $323 million aftertax gain in its third quarter. That boosted earnings in the quarter by six cents a share and allowed Citi to beat Wall Street forecasts. That in turn supported its scandal-battered stock -- even though several analysts complained it was a one-time gain and should not have been considered part of operating results.

"WHY NOT WAIT?" Lease arrangements also have downsides. They can increase a company's fixed costs, leaving it less flexibility should it need to downsize, says Smith. And companies lose the chance to participate in the appreciation of the real estate, since a sale-leaseback is basically a one-time maneuver.

For investors in a company that's having trouble raising cash, a sale-leaseback may also be a heads-up. "If this is going on while cash flows are declining or revenue is falling, then it could be a warning sign," says John Lonski, senior economist at Moody's Investors Services. He points out that prices of commercial real estate have fallen in the past year as office-building vacancy rates have risen (see BW Online, 12/20/02, "The View from America's Biggest Landlord"). "This might not necessarily be the best of times to liquidate real estate to raise cash," says Lonski. "Why not wait until the market improves?"

In fact, against the backdrop of a weak economy the trend strikes some economists as a tad unsettling. Robert Smith, president of Smith Affiliated Capital in New York, sees sale-leasebacks as another way companies leverage themselves to survive in a business climate that isn't improving. "It's like having your house paid off and then taking a mortgage on it," he says. "How much hocking up can you do?"

APPEALING PLAY. For now, the answer is probably plenty. Even as more companies may be planning to do sale-leasebacks, lots of investors are looking to help them do it. For those with the means -- high-net-worth individuals, some private real estate companies, and off-shore investors -- buying a commercial property and leasing it back offers a decent yield: about 7% for a lessee with a high credit rating, and 10% or more for those with weaker credit.

"It has a lot of appeal to individual investors right now," says Richard Ader, chairman of New York-based U.S. Realty Advisors, a private company that purchases leases. Investors get passive income for an attractive return that's long-lasting and predictable, he points out. Individuals would need a sophisticated financial adviser to even know about such deals, but Ader says he's in discussions with a large financial-services company about a new kind of financial product that would give individuals better access to these deals. (He declined to provide additional information.)

Sale-leasebacks aren't a vehicle for an investor who doesn't want the potential headaches of owning commercial real estate or can't afford to lose his stake. If a company that's leasing a property goes bankrupt, the court may not uphold the lease. And like everything else in real estate, the degree of risk depends on location, location, location. "If you have a remote or a special-purpose facility and the tenant fails, you have an empty building on your hands," says Michael Torres, president of real-estate investment firm Lend Lease Rosen.

The wisest course for most investors would be to confine their interest in sale-leaseback deals to figuring out why a company whose stock they own is doing such a transaction. "If the company is doing it when it's doing well, it could be a very good move," says Moody's Lonski. But with the economy still rocky, investors should also check to see if companies that sell and lease back corporate real estate are doing so to pump up earnings -- or even as a last-ditch effort to raise cash.

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