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Week 12, 2005
THE BEST SELLERS (recent popular articles -- aller savoir pourquoi, mais ceux-ci plaisent encore !):

1) The New York Times Magazine/Domains: A gourmet's minimalist flat [Portrait de Mireille Guiliano, l'auteur du best-seller "Pourquoi les Françaises ne grossissent pas". Voir aussi texte 2.]
2) Slate: French Women Do Too Get Fat [Contrairement à ce que prétend Mireille Guiliano, les Française grossissent.]
3) Slate/Moneybox: CEOs vs. CFOs [Qui est plus malin, le PDG ou le Directeur Financier ? Voir texte 4.]
4) The Economist: Senior executives [Dans les entreprises modernes, tout le monde veut être un chef... Voir texte 3.]
5) The New York Times Magazine: Let them wear perfume [Marie Antoinette inspire les parfumiers contemporains.]

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THE REGULARS: Summary

6) Le texte plus abordable de la semaine/Scholastic: Robot Pals [Nos amis les robots.]
7) Car Talk/The Puzzler: Baseball team hats [Un casse-tête. Quelle est la probabilité que chacun rentre avec la bonne casquette ?]
8) Slate/Dear Prudence: Mom on back [Conseils sur la vie sentimentale et la vie tout court. Cette semaine, une lettre d'une femme dont la mère n'arrête pas de la traiter comme l'épouse modèle, et une autre d'un jeune homme dont la copine insiste pour payer au resto.]

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THIS WEEK'S TEXTS: Summary
9) The Economist: Jacques Chirac, socialist [Jacques Chirac serait le parfait homme de gauche.]
10) The Economist: The future of innovation [Pour de plus en plus d'entreprises, ce sont leurs clients qui sont le moteur de l'innovation.
11) The Washington Post: "Save Toby" site draws rabbit reactions [Un site internet sur lequel on tient en ôtage un lapin soulève des remous.]
12) The Miami Herald/Dave Barry: Man's best friend is always ready [HUMOUR : Dave nous parle des chiens.]
13) The Economist: Business conferences [Un entrepreneur anglais tente de rendre les conférences professionnelles plus funs.]
14) The New York Times/Travel: Does the affordable Paris bistro still exist? [Existe-il encore de bistrots parisiens bon marché ?]

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1) The New York Times Magazine/Domains: A gourmet's minimalist flat [Portrait de Mireille Guiliano, l'auteur du best-seller "Pourquoi les Françaises ne grossissent pas". Voir aussi texte 13.]
http://www.nytimes.com/2005/03/13/magazine/13DOMAINS.html
DOMAINS: A Gourmet's Minimalist Flat
Interview by EDWARD LEWINE

Published: March 13, 2005

Mireille Guiliano, 58, author of "French Women Don't Get Fat" and C.E.O. and president of Clicquot Inc., and her husband, Edward, 54, have lived in a 2,500-square-foot apartment in the West Village for 15 years.

Morning routine: I awake about 6:30 a.m., and the first thing I do is have a glass of water. Then I go for a walk, or do some yoga, stretching and meditation. My husband makes me breakfast, something different every day because I hate boredom. It could be scrambled eggs, oatmeal, cereal or half a grapefruit and a piece of cheese. I walk out the door anytime between 7:30 and 9 a.m.

Evening routine: Most nights I entertain. I used to go straight from work, but after I reached 50 I decided that I should take better care of myself. So I come home, and stretch or go out on the terrace and look at the sunset or listen to music. Then I go to dinner. These are long meals with clients, and they end about 11:30. I never go straight to bed after that. I am a night person.

How she divides her time: I often think of the line from Woody Allen. He said, ''When I am in New York, I want to be in Europe, and when I am in Europe, I want to be in New York.'' I'm blessed to have an apartment in Paris and New York, although I only spend a week every two months in France.

Item a woman most needs in Paris: A tiny umbrella to put in her bag. It can rain any time there.

Item a woman most needs in New York: A bag big enough to hold a lot of stuff. You are always multitasking. You need your glasses and lenses; you go to a cocktail party and need business cards. In Paris people don't exchange cards; they just say, ''Call me tomorrow.''

At age 5, what she wanted to be: An actress. I would always be in the school plays. I was a mother, a rabbit, a flower. To this day I could go to a movie or play every night.

Historical person she'd like to meet: Frederic Chopin. He was a Romantic. And he hung out with George Sand. Not bad.

Best recent gift she received: A beautiful Valentine's Day card with a love poem by my husband in it. I don't want jewelry. I want flowers or a book or a poem. I'd like to have a poem every time, but inspiration doesn't always strike.

Favorite spot in house: I love my kitchen. For Manhattan, I have a rather decent-size kitchen, and it has an opening that gives out to the dining room, which has a window with a view of the city and in the distance the Statue of Liberty.

Greatest misconception about French women: That they are perfect. We are all frail and have our weaknesses. We are all supposed to be stylish and elegant, and I know plenty of French women who are neither, and for those that do try to live up to the myth, it isn't easy.

Aspect of house that most reflects her taste: I cannot live without flowers everywhere. I grew up having a big garden, the size of a city block, in Rombas.

Item she can't toss: None. When you live in an apartment, you learn to part with things. I give them to the Salvation Army.

Always in the fridge: Yogurt, bread, veggies, cheese, fruit. I keep Champagne in the fridge for people who pop in.

Does she allow smoking in house? No. We have a huge terrace, so if people want to smoke, they go there.

Must-have gadget: My yogurt maker. In the U.S., too many yogurts are filled with corn syrup, preservatives, artificial this and that. To me, this is poison.

Her sanctuary: We have a little room we call the orchid room. It is a pleasant, Zen room. The only thing hanging in it is an American painting called ''Adirondack Chairs,'' by an artist named Paul Jacobsen. It reminds me of what I love about America and of my student years in New England: sitting beside a lake in a good chair.

Hobby: My husband and I are bookworms. In the living room there are floor-to-ceiling bookshelves that are doubled. You can roll back one set of shelves to reveal another. Most of the books there are American and English literature. In the kitchen, cookbooks; in my office, European-language books.

Collections: We have four photographs made by Lewis Carroll. My husband found them some 25 years ago.

Walking shoes for a lady: I find it so unattractive when women wear sneakers with their business suits. I wear a nice pair of loafers or low-heeled pumps, and that's that.

Family photos hanging in home: No. No. That is something that is so American, and I don't understand. I have a few pictures of friends, and I keep them in my agenda. That is the French way. We are more private. Also my husband and I have no children.

Television shows: I love cooking shows to relax, not to make the recipes.

Travel routine: I eat a few hours before takeoff, because I do not eat plane food. I rarely bring food on the plane either.

Topic she won't bring up at party: Real estate is the most boring subject. There is more to life than real estate, sorry.

What is always with her: A little bottle of water.

Best book she read recently: It is called ''True Pleasures: A Memoir of Women in Paris.'' Actually it was written by an Australian named Lucinda Holdforth. I connect to it because she talks about great women in Paris like Colette, Edith Wharton, Gertrude Stein, but also because she visits the neighborhood where I live there.

What she drives: We have a BMW, but I don't like cars, or boats, or planes, or anything with an engine. We had a bike, but it was stolen. A real New York story.

Next big purchase: None. We are minimalists.

Item of clothing she can't live without: This is very French, but my scarves. They are great to have when you travel. I can make four different outfits out of a pair of black pants with different scarves. I like Hermes, but my favorites are from a tiny store in Paris.

Household chore she should do and does: My mother always said, ''When you leave the house make sure your bed is done and the place doesn't look like Hiroshima, because you never know what can happen.'' My mother was a working woman, but she always taught us to take care of our rooms, as opposed to so many American kids who throw things on the floor.

Why don't French women get fat? Because they eat with their heads and all five senses. And they have learned to manage and gratify their appetites.

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2) Slate: French Women Do Too Get Fat [Contrairement à ce que prétend Mireille Guiliano, les Française grossissent.]
http://slate.msn.com/id/2113911/

French Women Do Too Get Fat
What the best seller neglects to mention.
By Kate Taylor
Posted Wednesday, Feb. 23, 2005, at 3:23 PM PT

Mireille Guiliano, the French-born CEO of Clicquot Inc., Veuve Clicquot's American subsidiary, has many things to toast these days. Besides being 58 and still weighing what she did in her 20s, she is now a best-selling author, too. Her recently published memoir-cum-diet book, French Women Don't Get Fat: The Secret of Eating for Pleasure is currently at No. 3 on the New York Times list for hardcover advice books. Since the book's publication, she says, she has been inundated with offers to write a sequel, host a cooking show, and wear various designers' dresses to the Oscars. There has even been discussion of a movie. While it's still too soon to tell, it is possible that Guiliano has helped launch one of the periodic turnovers in American dietary mythology. Out with carbophobia; in with Francomania.

Guiliano's book centers on the well-worn idea often called the "French Paradox": French people, who love their cheese and foie gras and croissants, are nonetheless thinner and have lower rates of heart disease than we diet-obsessed Americans. Scientists used to attribute it to red wine; the current theory is that the French "secret" lies in no one food or ingredient, but in their traditional culture of eating.

As Guiliano tells us, the French have elaborate food rituals. They go to the market several times a week and eat only what's in season. Unlike Americans, who buy processed, flavorless food and therefore need to eat a lot of it to feel gratified, the French, by eating better-tasting food and savoring it more consciously, "fool themselves" into being satisfied with less. That is, French women do, since, in Guiliano's book, it is specifically the women who must master "the useful art of self-deception"—mentally balancing the pleasures of food against the competing desires to fit into the latest fashions and to be attractive to French men, who she says like their wives to be "very elegant, very thin."

Before we come under assault by the rest of the French Women empire (the TV show, the movie) we should take this mythology—Americans, hopelessly schizophrenic about food; French, universally blessed with natural moderation—with a grain of Breton sea salt. The first problem with this picture is that it may already be out of date. Guiliano grew up and learned her eating rituals in the '50s and '60s. Today, thanks to globalization, the French are starting to eat, and look, more like us: According to a recent article in the Times of London, the traditional French meal is eaten by only 20 percent of the population. Instead, they increasingly favor the abbreviated, on-the-go meals of Americans. The national rate of obesity is rising fast. While only 6 percent of the population was obese in 1990, today the proportion is 11.3 percent. That is still well behind the same figure for the United States (22 percent) but on track to match our levels by 2020. The French are not happy about it. In a parliamentary report last spring highlighting the dramatic increase in obesity, legislators proposed launching a new government agency to fight weight gain, to be funded by a tax on high-calorie or high-fat foods.

Which brings us to the second way in which the American/French divide is more complicated than Guiliano acknowledges. The French accept a level of government paternalism that would not go over easily here. The way that French families eat, or until recently ate, is actually a product of state intervention, as Greg Critser pointed out in a 2003 piece in the New York Times. At the beginning of the 20th century, concern over France's high infant mortality rate led to a largely state-sponsored movement called puericulture. The movement's initial focus was on getting mothers to breastfeed; clinics were set up across the country, and the government required factories to have areas for nursing. But puericulture advocates also stressed that overfeeding infants was worse than underfeeding them. For older children, they advised regular mealtimes, modest portions, no seconds, and no snacks. Children's own appetites and preferences were to be ignored. This is the tradition in which Guiliano was raised, and which she proposes to those of her readers who are parents. It is another interesting paradox: The French ability to take pleasure in food, and to choose food based on taste rather than dietary dogma, begins with a child's lack of choice, and a degree of parental and state authoritarianism.

The third problem is that, while they may be admirably successful at staying thin, French women are not necessarily more balanced in their attitudes about food. While many people think of eating disorders like anorexia and bulimia as an American problem, they are, as far as can be measured (and these statistics should always be taken with some degree of skepticism), equally prevalent in France. In the United States, somewhere between 0.5 percent and 3.7 percent of women will be anorexic in their lifetimes, while 1.1. percent to 4.2 percent will suffer from bulimia. Between 2 percent and 5 percent of Americans binge eat. Among young French women, an estimated 1 percent to 3 percent are anorexic; 5 percent are bulimic; and 11 percent have compulsive eating behaviors. Certainly, young French women today are as interested in eating disorders as their American counterparts. While Guiliano enjoys her publishing success here, a quite different book is in the spotlight in France: a memoir of bulimia called Thornytorinx. (The title is an anatomical name for the digestive tract.) The book has been favorably covered by the French press, and its author, a 25-year-old actress named Camille de Peretti, appeared last weekend on one of France's most popular talk shows.

That the incidence of eating disorders in France roughly equals that here suggests that anorexia and bulimia do not require a widespread, openly discussed culture of calorie- or carb-counting and devotion to the gym. They may take slightly different forms, depending on the prevailing national habits, but eating disorders arise wherever thinness is deeply valued and admired.

French women do not care less than American women about being thin; if anything, they may care more. And while much of Guiliano's advice seems sensible, there is also an opening for extremism in her suggestions* that we savor our food and refuse to eat anything that isn't of the highest quality and taste. When she met the New York Times' Elaine Sciolino for coffee in Paris, Guiliano took one bite of her croissant, declared it "disgusting," and left the rest on her plate, thereby demonstrating a lesson from her book: "Life is too short to drink bad wine and to eat bad food." Sounds nice enough, but sticking to this philosophy in all circumstances would be remarkably neurotic. What if you're hungry? The scene calls to mind a certain type of weight-obsessed woman, the kind who uses the excuse of a refined palate to mask her suspicion of food (and to justify how little she eats).

The essence of Guiliano's book is the claim that women can trick themselves into experiencing what is actually self-denial as a kind of pleasure. She never questions that most women, if they wish to be attractively thin, will have to play some mental games. But such games are, as Guiliano acknowledges, something that the French generally value. They think of themselves as an old culture, skilled in the arts of irony, hypocrisy, and nuance. We Americans may be innocent, artless, and nuance-allergic, but we are sharp enough to recognize that French women's advantage over us is simply that they are thinner—not that they have better, saner, less complicated attitudes about food. "The useful art of self-deception"? Let 'em have it.

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3) Slate/Moneybox: CEOs vs. CFOs [Qui est plus malin, le PDG ou le Directeur Financier ? Voir texte 4.]
http://slate.msn.com/id/2114378/
moneybox Daily commentary about business and finance.

CEOs vs. CFOs: Who's smarter?
By Daniel Gross
Posted Friday, March 4, 2005, at 12:56 PM PT

Bernard Ebbers, so CEO

Bernard Ebbers, so CEO
Chief executive officers and chief financial officers are not equals—CEOs earn more, talk more, bully more—but they are nonetheless partners of a sort. CEOs define strategy, and CFOs figure out how to fund it.

But maybe things are not so cordial in the executive suites these days, after all. On Tuesday, the Business Roundtable released its latest quarterly CEO Economic Outlook Survey, which measures CEOs' expectations for sales, capital spending, and employment for the next six months. Based on answers from 118 CEOs of large U.S. companies in mid-February, the reading came in at 104.4, the highest level in the survey's brief, three-year history. The next day, Duke University and CFO Magazine released their latest business outlook survey. Of the 293 American CFOs surveyed on Feb. 27, only 46 percent were more optimistic about the economy than they had been in the most recent quarter. "This is the least optimistic that CFOs have been in the last two years," said Duke finance professor John Graham.

The surveys didn't ask CEOs and CFOs at the same companies to respond to the same questions. But it is clear that the CFOs and CEOs surveyed simply don't see eye to eye on a range of issues.

Take inflation. "With the exception of oil prices and raw material prices which are related to strong economic demand, both in the United States and China, we don't see much in the way of domestic inflation," said Pfizer CEO Henry McKinnell, as he discussed the results of the Roundtable survey with reporters. But CFOs are sniffing out plenty of inflation unrelated to oil and raw materials. In the Duke/CFO survey, 69 percent of the CFOs said that unit labor costs were rising; half said they were a small, moderate, or major problem. Fifty-three percent of CFOs cited high health-care costs as a top issue. As a group, they expect health-care costs to rise 9 percent in 2005.

Or the dollar. McKinnell said CEOs by and large pooh-pooh the weak dollar. "The softer dollar is helping American competitiveness, we're seeing more exports from the United States." In part because of strong exports, 89 percent of CEOs expect their sales to rise in the coming half-year. What say the CFOs? Nearly half of CFOs (47 percent) said the falling dollar would harm their companies, while only 27 percent said it would help.

What gives? Duke's Graham has a theory. While the CEO is the ultimate boss, "CFOs are the ones who write the checks, and they're a little closer to the ground." In other words, since they're signing the bills, they know that the mixture of rising interest rates and health-care costs, higher fuel prices, and a weak dollar signal caution. "I really don't understand how the CEOs can be that optimistic," said Graham.

I've got my own theories. First, many CFOs tend to have a background in accounting. And while many corporate accountants have been involved in fraud, the overwhelming majority are honest numbers dorks who have been schooled to match up assets with liabilities. Temperamentally and professionally, they're inclined to look at both sides of a ledger and hence have a more tempered view of things. Caution is part of the CFO's job description. CEOs, by contrast, are professional optimists. To lead a company, a CEO must be relentlessly positive, even in the face of contrary evidence. Very few CPAs become CEOs.

The second theory is a corollary to the first. CEOs are, in essence, salespeople for their companies' stock. Selling stocks rests on constructing a narrative about growth that downplays or ignores the factors that could trip up strategy and eat into margins. So, of course they say everything is getting better. Chief financial officers, by contrast, are much more likely to be dealing with bond investors and bankers, who tend to ask tougher questions and are more interested in cash flow and data than in strategy.

Third, the Chauncey Gardiner theory: that CEOs are just clueless spectators to the complex things going around them, while the CFOs actually make all the crucial financial decisions. At the trials of both former WorldCom CEO Bernard Ebbers and former HealthSouth CEO Richard Scrushy, the defense centers on the contention that the charismatic, aw-shucks CEOs had very little interaction with the crooked CFOs who deceived them and couldn't understand all that tough math and balance sheet stuff. Ex-WorldCom CFO Scott Sullivan testified that he spoke with Ebbers several times a day and socialized with him frequently. The way Ebbers told it, he barely knew the guy.

So, if the CEOs are always the last to know what's really going in the company, and the CFOs are the true masterminds of the Fortune 500, what do these results suggest? Perhaps we should regard CEO optimism as a contraindicator. After all, in the short history of the Business Roundtable survey, the CEO optimism index had its worst showing in April 2003. The S&P 500 is up almost 50 percent since then.

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4) The Economist: Senior executives [Dans les entreprises modernes, tout le monde veut être un chef... Voir texte 3.]
http://www.economist.com/displaystory.cfm?story_id=S%27%29%284%25RQ7%26%20P%200%0A

Senior executives: A rise in the C-level
Feb 24th 2005
Too many chiefs?

A NEW report by London Business School and Ariba, a software firm, says that the heads of the purchasing department at 70% of European firms now report directly to their boards, 20% up on a year ago. People who used to buy copiers and ballpoint pens now talk strategy with directors because, says Ariba's Steve Muddiman, “their spend-management expertise is becoming highly valued.” With this new clout comes a new title, CPO—chief purchasing officer—and elevation to the so-called C-level, a growing class of corporate executives (known in America as CXOs) whose title begins with the word “chief” and ends with the word “officer”.

The list of those already in the managerial C-suite includes CEOs (chief executive officers), COOs (chief operating officers), CFOs (chief financial officers) and CIOs (chief information officers). WPP, the owner of three global advertising agencies, has a CTO (chief talent officer) whose incumbent, Beth Axelrod, will soon move to the same post at eBay. In a new paper, Marakon, a consultancy, suggests that firms consider appointing a “chief growth officer” (CGO) to oversee the subject that “has risen to the top of the corporate agenda”. Such a creature already exists at H.J. Heinz and Honeywell, although Colgate-Palmolive recently got rid of its CGO.

C-level executives are now a distinct socio-economic group: market research has found that they spend an average of 16 hours a week on the web and only 6.6 hours reading magazines. Aspatore, a publisher in Boston, publishes exclusively the works of C-level authors, to help their own kind “make pivotal business decisions”.

The shifting ratio of chiefs to Indians aside, the rising number of C-level appointments indicates a significant change in corporate structure. The heads of specialist functional “silos” (finance, human resources, IT, etc) are becoming more and more involved in talking corporate strategy with the chief executive and the board. Ten years ago these specialist heads would have been condemned to their niches for life. Now, more and more feel they have it in them to one day change their middle letter to an “E”. They are being encouraged by the decline of the more traditional non-specialist number two, the COO. A recent study of 300 quoted American companies found that 20% of them abolished the COO position between 1986 and 1999.

The trend is clearest among CFOs. In a new book, “CFO Thought Leaders”, Booz Allen & Hamilton, a consultancy, notes that in the past decade the chief financial officer has become far more than a bean counter. “Today's CFOs see themselves as strategic activists,” say the book's authors—ie, much like CEOs. Michael Sears, a former CFO of Boeing jailed for four months at the end of last week for illegally offering a job to an air-force purchasing officer, talked more like a would-be CEO than a CFO, which was not surprising as he had no financial experience and saw the job as a mere springboard to the top.

Yet when pure specialists rise up their silo and into the chief executive's chair, that can also be a cause for concern. At Carrefour, the world's second-biggest retailer, the chief executive was fired earlier this month and replaced by the CFO, José Luis Duran. Mr Duran started his career with the now defunct accountants Arthur Andersen. He joined a Carrefour subsidiary in 1991 in the audit department and in 2001 became CFO of the parent company. He has no specific retailing experience.

He is now working as the primus inter pares among a group of C-suite executives with specialist skills. Not all of the board was convinced that this is the right structure to restore the French retailer's fortunes: two directors resigned when Mr Duran's appointment was announced.

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5) The New York Times Magazine: Let them wear perfume [Marie Antoinette inspire les parfumiers contemporains.]

http://www.nytimes.com/2005/03/13/magazine/13BEAUTY.html
APPEARANCES: Let Them Wear Perfume
By MARY TANNEN

Published: March 13, 2005

Marie Let-Them-Eat-Cake Antoinette, wife of Louis XVI, has always had a bad rap as the queen whose spending sprees fueled the rage that fired the French Revolution. But every age has its villains and heroes, and to our luxury-loving, budget-deficient society, the pretty little reine is looking less like a spoiled doll and more like a style-setting celebrity. She has attracted the attention of Sofia Coppola, who is making a movie based on her life. And she was the subject of much discussion at a recent party at Versailles, where about 80 invitees gathered to celebrate the publication of the biography of her perfumer, Jean-Louis Fargeon, one in a series of books about tradesmen who supplied the court.

For the occasion, Francis Kurkdjian -- who as perfumer for the fragrance house Quest International has created scents for the designer Jean Paul Gaultier, among others -- invented a scent for the queen herself, consulting contemporary accounts of her taste as well as old formulas and using only ingredients from that time. Everyone received a small bottle of his Sillage de la Reine, which translates as ''in the queen's wake.''

The author of the Fargeon biography, Elisabeth de Feydeau, a tall, slender blonde in a smart black leather jacket and a short skirt, led us through a door in the reception hall and up the narrow servants' stairway directly to the lavatory and dressing room of Marie Antoinette, opened just for the occasion. As we filed through, it was evident that many of the invitees had already dipped into their bottles, as the bouquet of iris, jasmine, rose and tuberose filled the passageway.

Feydeau showed us the room where the queen took her frequent baths, a custom that horrified the court, as others bathed on a semi-annual schedule, even though the queen modestly accomplished this task in a head-to-toe white flannel gown.

She was a trendsetter in other ways, too, preferring lighter, more natural makeup to the impasto of white lead then au courant. She was also a big user of perfume -- scented leather gloves, potpourris, sachets for the bath and incense to drive out bad odors (of which there were many). When she felt faint, there were preparations called vinaigrettes to be wafted under her nose. She acquired a taste for concentrated perfumes -- blossoms steeped in alcohol and fortified with musk, amber or opopanax, an acrid resin found in the Middle East. In the new Romantic tradition, both M.A. and her perfumer believed that scent should be ''the emanation of the soul.''

On a shelf in the lavatory was a traveling case, with its many bottles for fragrance, thought to belong to the queen. There would probably have been one just like it when the carriage of the disguised and fleeing royal family was stopped at Varennes. ''Perhaps the smell tipped them off,'' Feydeau conjectured, noting that the odors emanating from the queen's perfume-mobile would have made a stunning impression on the unwashed rabble. ''She was the first fashion victim in history.''

But M.A. was good for the economy, as ladies of the court regularly ordered new toilettes to keep up with her innovations. At one point, she dressed herself and her entire retinue in white linen gowns with colored ribbon sashes. She used the Petit Trianon as a refuge from the strict rules of the court, forsaking elaborate hairdos and letting her tresses hang loose, like a young girl's. She started a mania for flowers -- ladies' gowns, hats and chambers suddenly dripped with garlands of artificial blossoms. Extravagant? Certainly. But the queen gave an enormous boost to the fashion and fragrance industries, which the French profit from to this day. At least that is what we reasoned as we tripped back downstairs to toast her with Champagne. And then we ate cake.

Rehabilitating the reputation of past villainesses and naming fragrances after them may be a new trend. Catherine de' Medici, queen mother of Renaissance France, also has a fragrance. Called Caterina de' Medici by i Profumi di Firenze, it claims to be a replica of the one she actually used and, unlike Sillage de la Reine, can be found at Barneys. It is a lush bouquet of Damascus rose, lily of the valley and the purple iris of Florence. The makers credit Catherine with bringing the art of perfumery to France. No mention is made of her Machiavellian schemes that precipitated the St. Bartholomew's Day Massacre or of her knowledge of poisons. But she did throw sumptuous banquets and commission the palace of the Tuileries. Not only that: when at 14 she went off to marry the French duke who would become Henry II, she needed to appear taller, so she spearheaded the invention of high heels. Later, as regent, she banned thick waists from her court, starting a trend for corsets that would endure into the 20th century. Makers of shoes and undergarments owe her a tremendous debt. Surely she is as fitting a heroine as Marie Antoinette for our golden age of consumerism.

Naming perfumes after historical -- as opposed to living -- celebrities has several advantages. Their scandals are so distantly past that they serve more to titillate than offend. The deceased can't embarrass with fresh indiscretions. Nor can they demand a cut of the profits. If this trend continues, we should expect to see a fragrance named in honor of Lucrezia Borgia. While it may or may not be true that she had incestuous relationships with her father and her brother, she did have an incredible eye for art. I see her immortalized with wild pomegranate blossom, purple violet and just a hint of blood.

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THE REGULARS

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6) Le texte plus abordable de la semaine/Scholastic: Robot Pals [Nos amis les robots.]
http://teacher.scholastic.com/scholasticnews/news/article_mon.asp

Robot Pals
By Kate Tuohy

Forget about the pokey robots of the past. Pal and Chum have more energy than a couple of 6-year-olds.

Japan's biggest electronics corporation, Hitachi, Ltd., unveiled the two human-like robots at a press conference in Tokyo on Tuesday. They're called "EMIEW robots"—short for "excellent mobility and interactive existence as workmate."

"We aimed to create a robot that could live and coexist with people," said Toshihiko Hariuchi, the project's lead scientist.

The two EMIEWS—Pal and Chum—were built for the upcoming World Expo, a showcase of technology and ideas in Aichi, Japan.

According to Hitachi, they are the world's quickest-moving robots. Equipped with wheels instead of feet, they glide along at speeds of up to 3.7 mph.

"We want to make the robots useful for people . . . If the robots moved slower than people, users would be frustrated," said Hariuchi.

At 4.2 feet tall and roughly 154 pounds, the 'droids have a thick body and long arms. They are white and gray with smooth, bubble like heads.

With a vocabulary of about 100 words and an ability to avoid obstacles and clumsy accidents thanks to sensors, the overachieving robots have a future ahead of them. They can easily help in the house or around the office.

"We are planning to put it into use by further improving its functions so that it can co-exist and coordinate with humans as a receptionist or a helper for moving goods at the workplace," read a statement by Hitachi.

The robots still need training, but in five or six years they may be ready to take over your chores.

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7) Car Talk/The Puzzler: Baseball team hats [Un casse-tête. Quelle est la probabilité que chacun rentre avec la bonne casquette ?]
http://www.cartalk.com

There's a baseball team, which consists of 20 kids. At the end of the season, they all go to the coach's house to have a barbecue. The coach says, "You can't wear your hats at the barbecue." So, all the kids take their hats and they throw them in a big pile.
So there are 20 hats in a pile. They fill their little faces with hot dogs and corn on the cob. And, they barf into their hats. At the conclusion of the evening, they all reach in at random, grab a hat and put it on their heads.

What's the probability that 19 out of 20 of these kids get their correct hat?

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8) Slate/Dear Prudence: Mom on back [Conseils sur la vie sentimentale et la vie tout court. Cette semaine, une lettre d'une femme dont la mère n'arrête pas de la traiter comme l'épouse modèle, et une autre d'un jeune homme dont la copine insiste pour payer au resto.]
http://slate.msn.com/id/2114933/

Dear, dear Prudie,
I have the sort of problem I'd usually ask my mother about. Unfortunately, my mother's the problem. My older sister, like my parents, lives in the small town where we grew up; she went to our local state school, married just after graduation, became a teacher, and gave birth to three kids. I went to an Ivy, moved to New York City, and took a high-powered banking job. My mother is much more like my sister and never had a career of her own. I got married two months ago, and I think my mother may be trying to identify with me in my new, happily wed incarnation. Alas, this means she has become hopelessly retro. She has, unsolicited, sent me cleaning products and told me I have to scrub the entire house down, without my husband's help, so I can "impress" my in-laws when they visit. She insists on addressing letters and packages to me as "Mrs. HisLastName," although she knows very well I haven't changed my name. And apparently—no joke—she has listened to the recording of our wedding every single day for the last two months! Prudie, what has happened to my formerly reasonable mother? Will this ever stop?

—Mrs. MyLastName

Dear Mrs.,
Prudie hopes you have a sense of humor, because it is kind of funny. Your mother is applying the "rules" from her days as a newlywed to your life. The career woman thing is foreign to her, as much of modern womanhood seems to be. She does sound very invested in this marriage. (Might your new husband be a Rockefeller?) It is clear that your mother wants you to have clean floors and your husband's last name, and it's unlikely you can bring her around to your way of thinking. Ergo … tune her out and try to see the humor in the situation.


—Prudie, amenably
-*-*-*-

Dear Prudence,
My girlfriend and I, both in our 30s, have been dating for six months. We're crazy about each other. Thus far, we've been quite successful at balancing who pays for what. I was brought up very traditionally and always enjoy the opportunity to grab the check and pay for both of us, particularly on datelike occasions. My girlfriend appreciates that but feels guilty about me doing this all the time. She makes up for it by insisting on going Dutch on less formal occasions and making us dinner at her place fairly often. Here's the question: I have a relative who's getting married soon, which will involve travel and staying in a hotel. As a gentleman, I feel that my girlfriend shouldn't have to help pay for this. She, on the other hand, brilliantly argues that this is a fun trip we're taking together. I believe that as my guest, she shouldn't have to shoulder any expense. The battle has begun! But you agree with me, right? Back me up here, Prudie.

—Financially Tight (but Gentlemanly)

Dear Fin,

You have what Prudie's father used to call "high-class worries." Not too many men are complaining that the girlfriend wants to share expenses. Regarding the wedding, Prudie hopes your girlfriend will allow herself to be your guest. After all, it's your relative. If you have the funds, then, as a gentleman, you should pay. Your signature, however, suggests it might be a stretch, so in that case, by all means let your loving girlfriend chip in. In other words, pride goeth before the insolvency.

—Prudie, sensibly

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9) The Economist: Jacques Chirac, socialist [Jacques Chirac serait le parfait homme de gauche.]
http://www.economist.com
The French president

Jacques Chirac, socialist
Mar 17th 2005 | PARIS

A veteran Gaullist politician, Jacques Chirac has in office turned into one of Europe's most left-wing leaders

WHEN France's president, Jacques Chirac, dropped in recently on José Luis Rodríguez Zapatero, Spain's Socialist prime minister, his host paid him a rather unusual compliment. “Some people may well wonder,” said Mr Zapatero, “whether Jacques Chirac really is a leader of the centre-right, compared with others that we know.” In recent months, the pair seem to have become inseparable, meeting for summits and congratulating each other on their shared vision. To many outside France, it might seem odd that Europe's longest-serving conservative leader is so keen to identify closely with a Spanish Socialist. Yet Mr Chirac's fondness for his new Spanish friend should perhaps not be that much of a surprise. For Mr Chirac himself is these days one of the most left-wing of Europe's leaders.

Consider Mr Chirac's credentials as a champion of the left. His recent proposal to create an “international solidarity levy” on international financial transactions or airline-ticket sales, so as to finance African development and the fight against AIDS, won him the acclaim of the third-world lobby. “Development is both the greatest challenge and the greatest urgency of our time,” he declared in a speech broadcast at the World Economic Forum in Davos in January, calling Africa's poverty “morally unacceptable”. Mr Chirac is also a certified écolo (green), having got his cherished environmental charter enshrined in France's constitution last month. This puts the right to live in a healthy environment on the same legal footing in France as human rights, setting the country up as a pioneer in environmental protection—and Mr Chirac as potential saviour of the planet.

The French president has no rivals as global spokesman on anti-Americanism, a doctrine that usually belongs to the left in Europe but in France has a long history on the Gaullist right as well. To this, he has added his own blend of anti-globalisation, globe-trotting with the likes of Brazil's President Luiz Inácio Lula da Silva, a former trade-union leader, and dispatching representatives to the World Social Forum. Moreover, with his Arabist foreign policy in the Middle East, and his defiant hostility to the war in Iraq, he seems to have a soft-left world outlook that would fit well on any university campus.

On economic matters, this is certainly no market-liberalising, right-wing government. In May, Mr Chirac will celebrate ten years in office. It is hard to detect what mark his decade has left. Admittedly, he shared five years (1997-2002) with a Socialist government, which introduced such policies as the 35-hour week. But even this is not something that Mr Chirac's present centre-right government, under Jean-Pierre Raffarin, has been in any rush to dismantle: its reforms have loosened the rules, not overturned them.

Mr Chirac has contined to resist EU efforts to liberalise the energy market. He is now blocking the services directive, which he said this week was “unacceptable” and should be “picked apart”. He has even reactivated an interventionist industrial policy. And he has a high spender's tendency to throw money at political problems, especially ones that spill out on to the street—one reason why France's budget deficit has widened sharply.

Only this week, Mr Chirac's government was busy yet again caving in to demands for public-sector pay rises after 600,000-1m protesters took to the streets. Having stood firm for a full three days, it promised to reopen wage talks, and did not rule out another increase in the minimum wage, after a rise of 5.8% last year. Even the left-leaning Libération could scarcely believe it: “The volte-face of the government, which is today proposing to open the coffers which it swore yesterday were empty, will prove right all the numerous unionists who believe that there is no point in discussing coolly and that social dialogue is a sham unless they turn up at the negotiating table with a loaded gun.”

Mr Chirac has not strayed entirely from centre-right territory. He campaigned for election in 2002 with a promise to cut income tax by a third, and this is still official policy. Yet the combined efforts of four successive finance ministers have secured only a modest 10% reduction. He is pressing ahead with privatisation too: his latest finance minister, Thierry Breton, has confirmed that Electricité de France and Gaz de France are being prepared for sale. But the right hardly has a monopoly on privatisation, a policy embraced in some ways just as fervently by the former Socialist government.

What does all this add up to? “Compared with the rest of the European right—Berlusconi, Merkel, Aznar—he is certainly different,” comments a leading French Socialist. “They are all both more liberal and more Atlanticist.” Mr Chirac's economic policy certainly puts him to the left of Britain's Tony Blair. Even Germany's Gerhard Schröder has done more to deregulate the labour market and reform welfare than Mr Chirac. His new chum, Mr Zapatero, is arguably his closest ideological ally now.

One explanation for Mr Chirac's embrace of a soft-left, statist, instinctively anti-capitalist creed could be that he is playing Mr Blair's post-ideological game of stealing the opposition's clothes ahead of the 2007 presidential election. A French presidential candidate needs broad electoral appeal in the run-off, and the country's political centre of gravity lies well to the left of Britain's, say.

Another explanation is that his variety of continental conservatism belongs to a social Gaullist tradition, which—like Christian Democracy—often defines itself precisely against liberalism. Under this doctrine, the language of “social cohesion” and “solidarity” belongs to the right as much as to the left. In other words, Mr Chirac has not been liberalising simply because, as one adviser says, “he does not believe in untempered liberalism”.

Yet this may be to lend more coherence to Mr Chirac's policies than they deserve. More plausibly, exactly 40 years since he was first elected to public office, he is guided less by conviction than by a desire to keep the social peace and avoid confrontation. As prime minister in the late-1980s, Mr Chirac was seen as an energetic reformer. Age and power have tempered such zeal; consensus now matters more than change. At the EU summit next week to consider economic reforms, France will again be in the rearguard, not the vanguard. Despite GDP growth of only 2-2.5% this year, and unemployment of 10%, Mr Chirac's advisers argue that not much in the French model needs radical change. Try telling that to the jobless.

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10) The Economist: The future of innovation [Pour de plus en plus d'entreprises, ce sont leurs clients qui sont le moteur de l'innovation.]
http://www.economist.com/business/displayStory.cfm?story_id=3749354


The future of innovation: The rise of the creative consumer
Mar 10th 2005 | LOS ANGELES, NEW YORK AND SAN FRANCISCO
From The Economist print edition

How and why smart companies are harnessing the creativity of their customers

LAST November, engineers in the healthcare division of General Electric (GE) unveiled something called the “LightSpeed VCT”, a scanner that can create a startlingly good three-dimensional image of a beating heart. This spring Staples, an American office-supplies retailer, will stock its shelves with a gadget called a “wordlock”, a padlock that uses words instead of numbers. In Munich, meanwhile, engineers at BMW have begun prototyping telematics (combining computing and telecoms) and online services for a new generation of luxury cars. The connection? In each case, the firm's customers have played a big part (GE, BMW) or the leading role (Staples) in designing the product.

How does innovation happen? The familiar story involves boffins in academic institutes and R&D labs. But lately, corporate practice has begun to challenge this old-fashioned notion. Open-source software development is already well-known. Less so is the fact that Bell, an American bicycle-helmet maker, has collected hundreds of ideas for new products from its customers, and is putting several of them into production. Or that Electronic Arts (EA), a maker of computer games, ships programming tools to its customers, posts their modifications online and works their creations into new games. And so on. Not only is the customer king: now he is market-research head, R&D chief and product-development manager, too.

This is not all new. Researchers such as Nikolaus Franke at the University of Vienna and Christian Lüthje at the Technical University of Hamburg have demonstrated the importance of past user contributions to the evolution of everything from sporting equipment to construction materials and scientific instruments. But the rise of online communities, together with the development of powerful and easy-to-use design tools, seems to be boosting the phenomenon, as well as bringing it to the attention of a wider audience, says Eric Von Hippel of the Massachusetts Institute of Technology, who is about to publish a book, “Democratising Innovation” (MIT Press). “User innovation has always been around,” he says. “The difference is that people can no longer deny that it is happening.” Indeed, it is “very likely that the majority of innovation happens this way,” says Mr Von Hippel. Such innovation, he says, has a “much higher rate of success”.

According to Mr Von Hippel, in the past firms have mostly resisted customer innovation or not known what to do with it. American farmers were lobbying manufacturers to make cars with detachable back seats as early as 1909. It took Detroit more than a decade to “invent” the pick-up truck. Even now, carmakers respond to customer modifications such as performance-exhaust systems by voiding the warranty. Within three weeks of launching “Mindstorms”, a build-it-yourself robot development system, in 1997, Lego was facing around 1,000 hackers who had downloaded its operating system, vastly improved it, and posted their work freely online. After a long stunned silence, Lego appears to have accepted the merits of this community's work: programs written in hacker language may now be uploaded to the Mindstorms website, for example.

DIY innovation

BMW's efforts to harness the creativity of its customers began two years ago, says Joerg Reimann, the firm's head of marketing innovation management, when it posted a toolkit on its website. This toolkit let BMW's customers develop ideas showing how the firm could take advantage of advances in telematics and in-car online services. From the 1,000 customers who used the toolkit, BMW chose 15 and invited them to meet its engineers in Munich. Some of their ideas (which remain under wraps for now) have since reached the prototype stage, says BMW. “They were so happy to be invited by us, and that our technical experts were interested in their ideas,” says Mr Reimann. “They didn't want any money.” BMW is now broadening its customer-innovation efforts.

Westwood Studios, a game developer now owned by EA, first noticed its customers innovating its products after the launch of a game, “Red Alert”, in 1996: gamers were making new content for existing games and posting it freely on fan websites. Westwood “made a conscious decision to embrace this phenomenon”, says Mike Verdu of EA. Soon it was shipping basic game-development tools with its games, and by 1999 had a dedicated department to feed designers and producers working on new projects with customer innovations of existing ones. “The fan community has had a tremendous influence on game design,” says Mr Verdu, “and the games are better as a result.”

Traditionally, firms have innovated by sending out market researchers to discover “unmet needs” among their customers. These researchers report back. The firm decides which ideas to develop and hands them over to project-development teams. Studies suggest that about three-quarters of such projects fail. Harnessing customer innovation requires different methods, says Mr Von Hippel. Instead of taking the temperature of a representative sample of customers, firms must identify the few special customers who innovate.

Researchers call such customers “lead users”. GE's healthcare division calls them “luminaries”. They tend to be well-published doctors and research scientists from leading medical institutions, says GE, which brings up to 25 luminaries together at regular medical advisory board sessions to discuss the evolution of GE's technology. GE then shares some of its advanced technology with a subset of luminaries who form an “inner sanctum of good friends”, says Sholom Ackelsberg of GE Healthcare. GE's products then emerge from collaboration with these groups.

Staples found its luminaries by holding a competition among customers to come up with new product ideas. It got 8,300 submissions, says Michael Collins, boss of the Big Idea Group, a start-up firm that helped Staples to organise its competition.

At the heart of most thinking about innovation is the belief that people expect to be paid for their creative work: hence the need to protect and reward the creation of intellectual property. One really exciting thing about user-led innovation is that customers seem willing to donate their creativity freely, says Mr Von Hippel. This may be because it is their only practical option: patents are costly to get and often provide only weak protection. Some people may value the enhanced reputation and network effects of freely revealing their work more than any money they could make by patenting it. Either way, some firms are starting to believe that there really is such a thing as a free lunch.

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11) The Washington Post: "Save Toby" site draws rabbit reactions [Un site internet sur lequel on tient en ôtage un lapin soulève des remous.]
http://www.washingtonpost.com/wp-dyn/articles/A45618-2005Mar17.html
'Save Toby' Site Draws Rabbit Reactions

By David Segal
Washington Post Staff Writer
Friday, March 18, 2005; Page C01

Toby is a bunny with wheat-colored fur and innocent brown eyes. He's about 10 inches long and the picture of fuzzy-wuzzy cuteness.

Sadly, in a matter of months Toby will be chopped, skinned, sauteed and served in a wine sauce.

Maybe.

The anonymous operator of Savetoby.com has vowed to take this beloved pet to a butcher, slaughter the animal and then devour him in a midsummer feast, unless visitors to the site send $50,000 by June 30. You read it right: Send money, or the bunny is dinner.

"I don't want to eat Toby," the site operator writes on the home page, "he is my friend, and he has always been the most loving, adorable pet. However, God as my witness, I will devour this little guy unless I receive 50,000$ USD into my account from donations or purchase of merchandise."

To underscore the gravity of all this, there is a section with recipes for, among other dishes, Lapin Braise (take "1 Toby cut in serving-sized pieces, flour for dusting with salt and pepper"), Moroccan Hare Tagine ("Ingredients: Toby, olive oil, cinnamon") and Toby Confit ("Place Toby's legs together with the sliced garlic and rock salt in a bowl overnight"). In the gallery section, there's a photo of Toby on a cutting board, just to make sure you get the idea.

To date, if the site's claims are to be believed, more than $18,000 has been raised to rescue Toby from the crockpot. But verifying that figure is impossible, and the site could be nothing more than a darkly comic and rather inspired way to make some quick cash. This is not the first send-money-or-Fluffy-gets-it scheme in history. What's certain is that a) Whoever runs this site owns a very cute bunny, b) the site is selling more than 90 Toby-related products and c) thanks to some careful planning, the identity of the bunny's keepers is a well-kept secret.

Oh, and d) some animal-rights people are really really peeved.

"We've received hundreds of death threats," says a guy who calls himself James and who readily admits that James is not his real name. In response to an e-mailed request for an interview, he called Wednesday afternoon and would say only that he and his business partner are in their twenties and live on the East Coast.

Are you really going to, you know, eat the little fella?

"There's no doubt about it," said "James." A few of the angry e-mails the threat has generated have been posted on the site. A page dedicated to feedback quotes letters such as this: "I would just like to warn you that if you do not take down your Save Toby web site immediatly [sic], I will have you arrested for the felony crime of extortion." Judging from their replies, the webmasters sound unconcerned, flippantly so.

Even the most vocal bunny lovers out there say that although Savetoby might be distasteful, its operators are not committing a crime, unless they violate animal cruelty statutes. A spokeswoman for People for the Ethical Treatment of Animals counseled everyone -- the news media, in particular -- to ignore the site.

"We know from history that the more press this thing gets the more copycats there will be and the more animal deaths," spokeswoman Jen McClure writes in an e-mail. "Since these heartless people are encouraged by attention, the most effective way to discourage them is to avoid visiting their sites and to urge others to do the same."

Also appalled: PayPal, the eBay-owned online payment service. When Savetoby launched in January, a PayPal account was collecting money for the site. But after fielding complaints, the company took another look and decided in late February that the site violated its offensive-materials standards.

"I get a little sick to my stomach every time I look at that site," says PayPal spokeswoman Amanda Pires. "We have discontinued service."

She wouldn't say how much Savetoby had collected by the time PayPal opted out, citing privacy issues. Savetoby still has a PayPal link and what looks like a running donation counter, but when you click to donate you get an error message that says, "This recipient is currently unable to receive money."

But Savetoby is hardly out of business. A spokesman at Godaddy.com, the company that is hosting the site, says it has no plans to kick Toby's keepers off the Web.

"There's nothing illegal about eating rabbits," says Nick Fuller, a Godaddy spokesman. "And we haven't been contacted by any authorities with regards to any fraudulent activity on the site."

Though the PayPal link no longer works for donations, the mini-mall selling Toby stuff is open for business, says a rep for CafePress.com, which hosts the site's merchandise transactions. Up for sale: T-shirts, stickers, tank tops, coffee mugs, a tote bag, clock, mouse pads, aprons, throw pillows, thongs, trucker hats and teddy bears. Everything comes with the bunny's black silhouette, or his photograph, or the name of the Web site.

Whether you think any of this is actually funny is a matter of personal taste. What's certain is that Savetoby.com is likely part of a long tradition in the annals of prankdom. In the 1970s, National Lampoon ran a cover that featured a huggable mutt looking at a gun pointed at its head, with the cover line, "If You Don't Buy This Magazine, We'll Kill This Dog." (Apparently, we bought the magazine.) More recently there have been Web sites with the same theme, including Save Bernd!, which threatened to fricassee a rabbit by that name if the owner didn't receive a million euros by March 27. Probably not true. Bernd was originally scheduled for a garnished plate on New Year's Eve, and there is a disclaimer buried deep in the site that reads, in small print, "It's a joke."

A similar disclaimer was actually spotted on Savetoby by a visitor in early February, according to an entry at Snopes.com, a Web site dedicated to studying urban myths. "Note: this is a joke: please only donate to buy gear or help support savetoby.com."

"James" said he didn't know about that disclaimer. What he does claim to know is that Toby will be dinner unless $50,000 is raised. So $49,500 won't do?

"Uh . . . that's right," he said. "It might be hard to understand."

It might be. Or it might just be funny.

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12) The Miami Herald/Dave Barry: Man's best friend is always ready [HUMOUR : Dave nous parle des chiens.]
http://www.miami.com/mld/miamiherald/living/columnists/dave_barry/10446732.htm

Man's best friend is always ready

DAVE BARRY

I'm trying to convince my wife that we need a dog. I grew up with dogs, and am comfortable with their ways. If we're visiting someone's home, and I suddenly experience a sensation of humid warmth, and I look down and see that my right arm has disappeared up to the elbow inside the mouth of a dog the size of a medium horse, I am not alarmed. I know that this is simply how a large, friendly dog says: ''Greetings! You have a pleasing salty taste!''

I respond by telling the dog that he is a GOOD BOY and pounding him with hearty blows, blows that would flatten a cat like a hairy pancake, but which only make the dog like me more. He likes me so much that he goes and gets his Special Toy. This is something that used to be a recognizable object -- a stuffed animal, a basketball, a Federal Express driver -- but has long since been converted, through countless hours of hard work on the dog's part, into a random wad of filth held together by 73 gallons of congealed dog spit.

''GIVE ME THAT!'' I shout, grabbing an end of the Special Toy. This pleases the dog: It confirms his belief that his Special Toy is the most desirable item in the universe, more desirable even than the corpse of a squirrel. For several seconds we fight for this prize, the dog whipping his head side to side like a crazed windshield wiper. Finally I yank the Special Toy free and hold it triumphantly aloft. The dog watches it with laser-beam concentration, his entire body vibrating with excitement, waiting for me to throw it . . . waiting . . . waiting . . . until finally I cock my arm, and, with a quick motion I . . .

. . . fake a throw. I'm still holding the Special Toy. But WHOOOSH the dog has launched himself across the room, an unguided pursuit missile, reaching a velocity of 75 miles per hour before WHAM he slams headfirst into the wall at the far end of the room. This stimulates the M&M-size clump of nerve cells that serves as a dog's brain to form a thought: The Special Toy is not here! WHERE IS THE SPECIAL TOY??

The dog whirls, sees the toy in my hand and races back across the room. Just as he reaches me, I cock my arm and . . .

. . . fake another throw. WHOOOSH! WHAM! The fake works again! It will always work. I can keep faking throws until the dog has punched a dog-shaped hole completely through the far wall, and the dog will STILL sprint back to me, sincerely believing that THIS time, I'm going to throw the toy. This is one reason why I love dogs.

My wife, who would not touch the Special Toy with a barge pole, is less impressed. She fails to see the appeal of an animal that appears to be less intelligent than its own parasites. Oh, I've tried to explain the advantages of having a dog. For example:

A DOG IS ALWAYS READY. It doesn't matter for what: Dogs are just ready. If you leave your car window open, the dog will leap into the car and sit there for hours. It will sit there for DAYS, if you let it. Because the dog knows that sometimes the car just starts moving, and you have to be ready! Usually the dog will sit in the driver's seat, in case (You never know!) the dog is called upon to steer.

A DOG IS VIGILANT. One time, on a movie set, I watched a small dog walk past a line of six metal light stands. When the dog came to the sixth light stand -- which was EXACTLY the same as the other five light stands -- the dog stopped and began barking furiously at it. The dog would NOT stop. The owner finally had to drag the dog away, with the dog yanking wildly at its leash, still enraged by the light stand. Clearly the dog had detected some hostile intent in this particular light stand, something that we humans, with our inferior senses, were not aware of. We humans were thinking: ''What's WRONG with that dog?'' Whereas the light stand was thinking: ''Whew! That was close!''

These are just a couple of examples of the practical benefits provided by dogs. There are many more, and I have tried pointing them out to my wife, but she doesn't see it. This is why, in our house, we have fish. They're nice fish, but they're not a whole lot of fun. Although they are excellent drivers.

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13) The Economist: Business conferences [Un entrepreneur anglais tente de rendre les conférences professionnelles plus funs.]
http://www.economist.com/displaystory.cfm?story_id=S%27%29%280%28RA%2B%2B%21%40%213%0A
Business conferences: Barns' storming
Mar 10th 2005

A man with a mad, desperate mission: to make business conferences fun

ON MARCH 17th, Tom Peters, a management guru, will climb into a boxing ring at an old brewery near the City of London, wearing a silk cloak with his name on the back. Facing him across the ring, similarly draped, will be Richard Scase, a business professor at the University of Kent. But the only sparring between the two men will be verbal. The boxing kit is a stunt dreamed up by Brendan Barns, the organiser of the fourth annual London Business Forum, and a man with a mission: to exterminate boring business conferences.

He has a long way to go. Almost all such conferences conform to a tired formula in which there is no conferring. There are lots of PowerPoint presentations, chocolate biscuits and nodding heads, some in silent assent, some in sleep. Delegates turn up to these dreary affairs because they get out of the office for a while, and their employer pays. When asked what's the point, many mumble about “networking”. They go home with a fistful of business cards which they delude themselves will open up countless new opportunities.

Mr Barns is changing several ingredients in this tired formula. First, the venue: he held a conference earlier this year at Fabric, a fashionable nightclub. “A bit dark,” commented one of the delegates. Mr Barns is also planning a conference in October on HMS Belfast, an old battleship on the River Thames. Pegged to the 200th anniversary of the Battle of Trafalgar, it will discuss Nelson's strategy and leadership skills.

Mr Barns is trying to get away from the usual dismal roast-and-two-veg lunches. Delegates to this year's London Business Forum will get bacon baps and Krispy Kreme doughnuts. In May, Mr Barns plans to hold a conference on quality management where the key speaker will be Gordon Ramsay, a quality-obsessed chef responsible for some of London's fanciest restaurants.

Mr Barns is also trying to make networking simpler. Those arriving at the London Business Forum will be given a clever little electronic device called Spotme, into which their contact details and photographs are fed. They can then identify fellow delegates from a distance and e-mail them. “It's a bit like speed-dating,” says Mr Barns. The next day delegates get a list of all the electronic contacts that they made.

Mr Barns's is a good cause. But he has to overcome the powerful economics of business conferences. Engrossing, knowledgeable speakers are few and expensive: Tom Peters costs $85,000 a day; Jim Collins, author of “Built to Last”, $150,000. That forces organisers to go for big conferences when everyone who ever attended such an event knows that small ones are the best.

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14) The New York Times/Travel: Does the affordable Paris bistro still exist? [Existe-il encore de bistrots parisiens bon marché ?]

http://travel2.nytimes.com/2005/03/13/travel/13tables.html
March 13, 2005
Does the Affordable Paris Bistro Still Exist? Oui.
By MARK BITTMAN

INSIDE Chez Michel, a cozy neighborhood bistro beyond the Gare du Nord, the atmosphere is a tad nautical, the menu dotted with specialties of Brittany. My companion and I share brouillade d'oeufs, the creamy stew of scrambled eggs and cream, a stew of wild boar and a fantastic brandade de morue, the elegant and classic salt cod mousse - this one served in a little jam jar, beautifully browned on top and accompanied by broiled tomato, tapenade and salad. We eat well - too well, bien sûr - and can't come close to finishing what's set before us, three-plus courses and no stinting in sight. I finish with a gorgeous Paris-Brest - cream-filled puff pastry with almonds; she, with a quince claufoutis. It is a meal any chef would be proud of, and one that would immensely please most diners.

The prix fixe bill: 30 euros each, or $40, at $1.35 to the euro.

Paris isn't cheap: its luxury restaurants are among the world's most expensive, and the neighborhood bistro is no longer common. But a careful search reveals places both old and new that are not only affordable but terrific. There remains a tradition of chefs' setting a budget and then finding the food that will work within it, and frequent changes of the menu maintain interest and help take advantage of seasonal decreases in price. Furthermore, the frequent use of less expensive ingredients - beautifully prepared eggs, respectfully treated local fish and less expensive (and often more flavorful) cuts of meat - is an important factor in holding prices down.

It helps, too, that many of these restaurants barely nod to ambience or service; the clichés about being ignored by servers are all too often well grounded in reality. But for good-to-spectacular food at near-bargain prices, this scene is hard to beat. At each of the following restaurants, I found myself saying, "I would kill to have a place like this in my neighborhood." And, remember, all of this takes place in Paris. Not bad.

L'OS À MOELLE

With its blackboard menu, unimpressive country look and relatively remote location (in the 15th Arrondissement, just beyond the Eiffel Tower), the food at L'Os à Moelle had better be good. And it is, almost amazingly so, especially the 38-euro prix fixe menu. The seating is fairly comfortable, too, so the couple of hours you spend indulging your palate won't leave you crippled.

The table is set with good rye bread with a super crust and bulots - the large snails that are so delicious one would happily order them if they weren't being offered free - served with a parsley sauce. This was followed by a soup of Jerusalem artichokes with crunchy croutons and a shaving of black truffles. My companion opted for seared foie gras, served quite rare, with apples, beet greens and a slightly sweet dressing, while I chose a black truffle omelet. Other highlights: big scallops, served in shells, with root vegetables, lots of butter, and salt, and a huge, gorgeous marrow bone, served with a small steak.

Desserts were a first-rate chocolate mousse and gratin of fruit with crème anglaise. The wine list was filled with relatively inexpensive and quite decent selections from Burgundy, not a coincidence - you will probably want a good red here.

CAFÉ MODERNE

Across from the old Bourse, in a businesslike neighborhood with little night life, Café Moderne feels as if its owners were enamored of New York style. The clean, unfrilly look and very good service - far more attentive than what one comes to expect in Paris - show that the owners are striving to occupy a different niche. The prix fixe for both lunch and dinner is 30 euros.

Though generally very good, the food is more contemporary than classic bistro fare. My favorite dish, hands down, is the fried oeufs mollet on a bed of spinach, topped with bacon. (Oeufs mollets are six-minute eggs, which, done correctly, yield the same texture as a properly poached egg and can be removed intact from their shells. Here, they are rolled in bread crumbs and fried.) I cannot help but wonder how often I would begin the day with this if I were given the option.

There's another exemplary dish, a "millefeuille" with pastry cream and fruit (on my visit, pears, but I'm sure it changes seasonally). I put quotation marks around millefeuille because it's closer to a three-layer sandwich than a true millefeuille, and, rather than puff pastry, the crisp layers are thin cookies made from butter and sugar, with just enough flour to crisp them up.

In between, the food has its highs and lows: nicely crisped dorade, served with green cabbage, tiny clams and beurre blanc, was a winner, as was risotto with langoustine. Pan-fried chicken stuffed with garlic and herbs, with about a pound of mashed potatoes and a sweet and sour brown sauce, is a bit too straightforward, which isn't to say it was not good enough to finish. A couple of other dishes were questionable, especially the lasagna with escargot.

Nevertheless, the pluses far outweigh the minuses here. The small but carefully assembled wine list is filled with bargains, and on Mondays great wines are offered at cost (beware: it's not easy to get in on those nights, though it's worth a shot).

LA RÉGALADE

When the ownership (and chef) of La Régalade changed last summer, many of its regulars feared a great thing was gone forever. I can hardly count myself as a regular, but a recent visit revealed little change: this remains a bistro worth the journey from anywhere in town. It's hard to get into; it's crowded and cramped; you will certainly not be the only Americans there (many locals appear to have given up); the service can be astonishingly rude (ask for something whenever you catch a server's eye; your next opportunity could be a half hour later) ... and the food remains terrific.

When the staff deigns to notice you, you're brought a pork terrine, along with bread and cornichons. The terrine, which is so silken one might think it contained 80 percent fat, is divine; you could easily get full on this and a glass of Beaujolais, and probably leave without anyone's noticing.

But that would not be wise. You might miss the exemplary brouillade d'oeufs (with black truffles, for a supplementary charge), and you would not be able to exclaim, as did one of my companions upon cutting into a breast of pork with glistening, crunchy skin and a fork-tender underbelly, "This is the best thing I ever ate in my life." It was certainly up there, and my other visits indicate that someone in your party should always order the slow-roasted pork special - these vary, and are all good. This trip, I was satisfied with a quite Spanish dish of arroz nero with squid cut like baby eels and enough garlic to make my ears wiggle.

Cheese, desserts, wine - it's all good. The fixed price for both lunch and dinner is 30 euros, and though you'll undoubtedly select a dish that carries a supplement, at 40 euros it's still a bargain. I suppose one should be thankful for the less-than-adequate service, because it undoubtedly keeps some diners away, leaving room for those of us who will tolerate almost anything for food this good.

AUX LYONNAIS

This is the Lyon-style bistro of Alain Ducasse, one of the world's best-known chefs (his partner here is Thierry de la Brosse, who owns another bistro, L'Ami Louis, in the Marais). Uncomfortable seating and climate control aside, this provides a very good eating experience. In fact, many people will prefer it to Mr. Ducasse's overdone three-star (Michelin) extravaganzas at the Plaza Athénée and elsewhere. There is a 28-euro prix fixe at Aux Lyonnais, but the best offerings are à la carte.

Here, the gutsy food is prepared with great attention, and the service is better than average. (You have to figure that Mr. Ducasse's staff is reasonably well trained.) I've eaten my way through the menu and have yet to find a nondessert dish that I didn't adore. Eggs cooked in cream with mushrooms and shrimp were universally beloved (one of my companions, who ate this back in October, is still talking about it); a stew of winter vegetables (served in January) was a surefire remedy for midwinter blues, containing chestnuts, salsify, turnips, shallots, onions, potatoes, a load of butter and a bit of good stock.

There is sabodet, a variation of a classic Lyonnaise dish of salami and potatoes, here stewed in sauce gribiche; it is enormously satisfying. On one visit I shared a pot of braised pork belly (bacon), something for which Mr. Ducasse is justifiably famous.

The place is drop-dead gorgeous, an 1890 bistro that does not feel contrived, with cement tile floors, walls painted amber (they look smoke-stained but my guess is this is a mock-up), zinc moldings, iron-mounted tables, and so on. It is not the movie-set look of Le Grand Colbert (which you have seen in movies), but it is one of the bistros of your dreams, or at least of mine. The wine list focuses on the Rhone region; I strongly suggest you order the pink sparkler Bugey Serdon, which one doesn't see too often in the north of France (and almost never in the States). It's fruity, enjoyable and cheap.

CHEZ DENISE

I well remember the first time I visited this boisterous, usually smoky, bistro near Les Halles. It is often packed, with its inaccessible banquettes - benches may be a better word - filled with diners, elbow to elbow. A neighbor, struggling with a pot of tripe au calvados that was clearly enough for four, practically forced a plateful on me before I'd even ordered. It's that kind of place - friendly, truly unpretentious, fun - and filled with meat, mostly off-cuts. In fairness, there are vegetables on the menu and, at the right time of year, they're wonderful. The most popular, however, remain the French fries, served, as is everything else, in abundance. I'd start with something like leeks vinaigrette (you'll get a pound of leeks - I'm only exaggerating slightly) or a frisée salad; starting with saucissons or pâté is complete overkill. The main courses are almost all meat, and they're huge.

The côte de boeuf, served with marrow bones, is theoretically for two but really suitable for a family of four. On my most recent visit I ordered pied de cochon and was served an entire foot, grilled. The waiter mocked me because it didn't come with French fries - they are really not to be missed - but my companion's calf's liver did, and since she was busy with the liver and its mound of bacon, I got my share. The crisp-tender pig's foot was work, as it always is when the kitchen doesn't disassemble it (there are 32 bones in a pig's foot), but it was a chore well worth tackling. Other choices include kidney, brains, steaks and chops, and I've yet to find a loser among them. A meal comes to about 30 euros.

The barrels of Brouilly (one of the nine crus Beaujolais) at the front door tell you what you ought to be ordering, and a quick look around tells you where to head for dessert. Many people opt for the cheese tray, which is fun: it's set on your table, and you serve yourself as you like. And sharing an île flotante - meringue in a kind of custard soup, with caramel drizzled on top - is a faux "light" way to finish up.

Bill of Fare

A few words of advice: All these restaurants take reservations, and I'd advise that you book any of them at least a few days in advance. And even if a restaurant is nearly empty, a reservation - even a half-hour in advance - will often get you treated a little bit better. Typically, in Paris (and France in general), the no-smoking laws are ignored. If you ask to be seated in a no-smoking section, chances are you'll simply be seated with other Americans (which, generally speaking, works).

The price for a meal for two, with wine and tip, at these six restaurants is about 100 euro, or $135. And though they all accept credit cards, it's safer to assume that American Express will be refused; take your Visa card or MasterCard. You can travel to all of these places effortlessly (and relatively inexpensively) by taxi, or with a little work by Mètro.

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